Email marketing ActiveCampaign

ES: Integración realmente sencilla. Es increíble cómo cualquier persona con escasos conocimientos puede trabajar con Active Campaign, además, el servicio de atención técnica es muy amable y ayuda con todo. Con solo un par de clicks, pude integrar Active Campaign con los datos de nuestro Shopify. Lo cierto es que recomendaría esta aplicación a todas aquellas personas o negocios que necesiten una plataforma de marketing automation avanzada y sencilla. Funciona estupendamente aunque tenga alguna falta en el editor html de newsletters. EN: Really easy integration. With just a couple of clicks, I was able to integrate Active Campaign with our Shopify data. I would highly recommend this app to any person or business that needs an advanced and easy to use marketing automation platform.

Here's the thing, it's not really an app, it's a direct connection from your e-commerce platform to your mailing list & automations. We were using Zapier for awhile to trigger individual actions and add customers to lists based on keywords/tags etc, but this just does it all for you, automatically, and it's beautiful.

The best thing that we use this for is for an automated abandoned cart automation. Shopify's is good, but with AC you can have it as long or as short as you'd like, based on parameters, triggers, etc etc. This overnight took our abandoned cart recover % from 0.08% to almost 2%. That's HUGE!

There are a lot of $15 apps we pay for, but as long as we're with shopify and/or AC I don't see any reason in the world why we wouldn't want to continue investing in this tool. Thanks AC & Shopify!

Active campaign is outstanding. I've used various email service providers over the years but I must say Active Campaign has been the best in my opinion. The features to automate and grow sales via email are indispensable to our business. They're so much more than just email marketing and automation. Site tracking, CSM, personalization, A/B testing, site chat, e-commerce features and so much more. Active campaign has the tools you need to grow your business and revenue via email and more. Their customer service is always exceptional, fast and reliable. They are constantly updating their service with new added features and benefits. These guys truly care about their platform and their customers. No empty promises. Their actions speak volumes. I would highly, highly recommend Active Campaign if you're looking for an ESP. From my experience, these guys are the cream of the crop.

In terms of B2C and B2B automation and interoperability with other platforms, ActiveCampaign is one of the best ESP options available! It borders on being a CRM as well, especially for smaller companies who can easily manipulate their data and contacts using workflows and automations. It’s deep link data connection to Shopify and Re:amaze make it incredibly valuable to our marketing and customer service teams. Really the only reason this doesn’t get 5/5 stars is for the pay to play email testing (should be included with certain higher level plans) and the poor asset management tool. They’ve since released the content manager tool which is elementary at best and two years too late. Now to get maximum benefit from that feature, we must go back and manage thousands of images. Metafield tags? Otherwise the deliverability of emails and robust nature of the platform have been very useful for us.

We moved to AC from a much older ESP, which initially made AC a great option. The ability to directly pull product images from Shopify via automation emails seems like a perk BUT AC cannot handle .PNG product images. AC coerces them into .JPGs which creates a black background and essentially ruins the functionality and purpose of dynamically pulling product images from shopify. This makes abandoned cart emails and similar automations completely unusable. Other than that, the system is somewhat easy to use and understand, however there is a learning curve for automations. A better system for testing automations would be highly beneficial. The reporting system isn't very robust, but provides general data. Pop-ups are easy to create, but there isn't yet a way to set a delay, so they pop up on page load, which aggravates many users. AC does have great deliverability rates. Our emails land in inboxes right where they are supposed to.

Great app and seamless integration

I had AC recommended from a friend and have started with the free version and upgraded time and time again to now almost 50k contacts as well as their highest plan.

You can literally build any automation you want with AC as well as send regular campaigns. They have great blueprints for useful automations to get you started such as figuring out who your most active subscribers are etc.

They frequently add integrations (like with Typeform which is amazing) and help solve issues quickly and reliably.

The integration with Shopify works flawlessly. I have all our customer data right in AC and can filter contacts based on their shopping history with us which is great. A segment like "send campaign to customers who purchased within the last 30 days" takes 5 seconds to create).

For us it's a vital tool and the app we spend most for each month but it's dollars for pennies as it pays for itself. Highly recommended!

We are happy that Activecampaign can sync product data with customers within Activecampaign, but it is still limited. We would love to see e-commerce features on par with software like Klayvio. Cheers.

Terrible revenue reports! They are incorrect and unreliable. If you need any type of reports to justify your cost do not use AC. I have contact support several times and evidently this is not a priority. We are unable to justify the high cost of AC because of their faulty reports.

If reports are important to your business DO NOT USE! ActiveCampaign. We depend on accurate revenue reports to justify our cost and time spent but evidently this is not a priority for AC. Reports have broken multiple times and support takes moths to fix it. All data is lost during these times

We was using during test period and after we deleted the APP. 3 days after that it was deducted the monthly fee from our account. It is absolutely unfair, pay back this amount ASAP!
1 day later
One day passed no answer !! Is my credit card information at risk? Can they deduct anything at any time? Why don't they answer? When they wanted to sell something within 1 hour they answered ...