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Misleading Performance Guarantees, No Accountability, and Disregard for EU Protections
We joined AdScale after two onboarding calls with Daniel, where we were promised results within 2–3 weeks and a minimum 4× ROAS. Instead, we spent over €2,800 through their platform and saw only one attributed sale — despite using a stable, previously successful ad account with the same products, website, and creatives.
We reported technical issues early in the campaign and received no meaningful response. There was an 11-day gap in communication, even after escalation was promised by their senior team. To this day, those problems remain unresolved.
When we requested a refund, AdScale acknowledged that the service did not meet expectations, but refused to accept any commercial responsibility. They repeatedly cited internal policy and the fact that ad spend was paid to Google/Meta — ignoring the role their system played in mismanaging those funds.
What’s especially concerning is that while AdScale has an office in the Netherlands and clearly targets EU-based customers, they appear to disregard EU commercial law obligations. Instead, they rely on internal policy and the fact that their headquarters are in Israel as a way to sidestep accountability. This use of jurisdictional loopholes to avoid offering refunds or proper redress raises serious concerns.
Many of the 5-star reviews on their platform appear to reflect early onboarding impressions, not long-term outcomes. In contrast, our experience aligns closely with several well-documented negative reviews — poor performance, lack of support, and refusal to take responsibility.
We strongly advise caution. If your campaigns underperform or something goes wrong, you’ll be ignored, and AdScale will offer free platform credits rather than resolving the issue or acknowledging fault. That’s not acceptable for a business-facing tool handling serious ad budgets.
Hi,
Thank you for taking the time to share your experience. We’re sorry to hear that your expectations were not met and appreciate the opportunity to clarify several important points:
1. Performance Expectations & ROAS Claims
AdScale does not promise guaranteed results. During your onboarding, we shared the average ROAS seen by new clients in their first month (around 4×), clearly stating that results vary significantly based on factors such as:
-Product-market fit and pricing
-Website UX and conversion flow
-Competitive landscape
-Creative effectiveness
-Traffic quality and campaign structure
Your campaign ran for only 22 days — a time frame that is generally too short to evaluate performance or allow the platform's optimization algorithms to adapt fully.
2. Technical Issues & Attribution Gaps
You raised concerns regarding reporting discrepancies. These were addressed by our support team, including guidance related to Shopify's updated checkout flow and the importance of placing tracking scripts in the customer events section to ensure accurate attribution.
While certain purchases were not displayed in the AdScale dashboard due to script placement, we demonstrated that conversions occurred and were attributed to your campaigns directly within Google and Meta platforms.
3. Traffic & Optimization
Despite the reporting gap in our dashboard, your ad spend did generate meaningful traffic. Our system uses real-time signals from multiple sources, including Meta conversions and upper-funnel actions like product views and add-to-carts, to drive continuous campaign optimization.
4. Refund Policy & Accountability
We understand your disappointment. However, the ad spend was executed as directed and generated platform-verified results. As such, we did not find a basis for refunding media spend, particularly as the funds were paid directly to Google and Meta. Our internal policy aligns with standard industry practices in this regard.
That said, we regret that your support experience did not meet expectations. Our team followed up and extended platform credits as a gesture of goodwill, and we remain available to resolve any outstanding concerns.
5. Jurisdiction and EU Customer Support
AdScale serves EU-based clients with full respect for applicable commercial law. While our headquarters are in Israel, we operate globally and do not use jurisdiction as a means to avoid responsibility. We strive to be transparent, responsive, and fair in all cases.
6. Reviews and Long-Term Performance
The majority of our 5-star reviews reflect the long-term experience of businesses who use AdScale for months and beyond. While early onboarding feedback is important, sustained results and continued support are at the core of our service.
We hope this clarifies our position. We welcome any further discussion and genuinely wish your business success, whether with us or any future partner.
Sincerely,
The AdScale Team
We've been using AdScale for our 3D printed card stand business and have seen really positive results. The team has been fantastic - Nicole and Idan have given us great personal assistance and have been super responsive whenever we've had questions.
AdScale's AI automation has made managing our ads much easier, and much more cost effective. The combination of good technology and knowledgeable support makes it easy to recommend to other businesses looking to improve their advertising.
It's been a solid investment that's helped us scale our advertising efforts. We can definitely recommend using AdScale for your business as well.
Nicole es la mejor ayudandome dandome ideas esta aplicación realemnte hace que tu tienda venda más, super recomendada empieza a dar resultados muy rápido
Nicole was amazing and very helpful from the beginning to the end of our trial period. We unfortunately had to make a business decision to pause implementing adscale full time for our company for now, but definitely will be re-visiting using this AI software later down the track. This tool would be gamechanger for any business that has no experience or a lot of experience in paid media buying. Makes running ads simple!
Our sales and ROAS have greatly improved with Adscale and its cheaper than other manual agencies we have used in the past, on top of the much better performance. Kseniya is great to work with and always on top of our account, would HIGHLY recommend making the switch over to them!
I HATE it when people write reviews before they have actually used an app. (Hello folks! It's totally not helpful when you do that!)
So, after 6 weeks of using Adscale at this point, I can truly say that this app and the people behind it are incredible. The app itself works well and is already making me $, and I feel like I'm just getting started in terms of understanding all it can do and getting things optimized.
Also, the customer service/support with Adscale has been exceptional. (And I don't hand out compliments like that unless they are earned.) When I first signed up for Adscale, I was contacted within a few hours with offers of help to get set up. I want to give a special shout out to Nicole, who has been incredibly knowledgeable, patient and helpful as she has answered all my questions and helped me get everything dialed in.
I've had my store on Shopify for over 10 years now, and I have never before used an app that has actually done what it promised to do, was affordable, and had amazing support all in one place. I expect to have a long and wonderful relationship with Adscale. <3
Misleading Sales Promises, Poor Performance, and Overpriced Contract – Not Worth $3,000/month
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Total waste: 9000$ on 3 month subscription with no value, time and no clear strategy.
We’ve been a client of AdScale for the past two months, and unfortunately, our experience has been extremely disappointing.
Before signing, their sales team assured us—during calls on Zoom or Google Meet—that AdScale would significantly improve our ROAS and campaign performance using AI. They even showcased results from other companies as proof. Their website reinforces these claims, stating they can improve ROAS and other key performance metrics. He said that our cost per purchase in our brand was too high and that their app would help lower our customer acquisition cost. Then he showed examples and performance data from other clients, which we found to be unprofessional and unethical, as it involved sharing confidential store performance information without consent.
However, the reality was far from what was promised.
After signing a $3,000/month contract (which they call a "software + account manager" fee), we quickly discovered that no meaningful optimization was being done. The campaigns they ran were basic, and they didn’t even use the full “Website and Shop” setup in Meta ads—just “Website” only, which is a huge miss for an eCommerce brand. Our ad budget of $8-10k per month was essentially wasted, with no improvement in results compared to managing ads ourselves or hiring a freelancer for $500–$1,000/month.
Don’t rely on what the sales team tells you—read the contract carefully. Or better yet, don’t sign anything at all unless you're 100% sure. What they promise and what they deliver are miles apart.
When we raised concerns after the first month, we were told “it takes time” and that “resources have been allocated,” but those were just empty words. We waited another month, but nothing changed. In fact, our performance actually got worse—especially disappointing since this is our peak season compared to last year.
There are no performance KPIs in the contract. So even if your CPA is terrible or your ads are underperforming, the contract remains active, and you’re still expected to pay $3,000/month while they say, “we have a plan, we’ll do better.” This creates a situation where you’re locked in, paying for poor service, with no accountability on their side.
We initially accepted a three-month term with an early exit window. Now, after two full months of poor performance, we’ve requested to exit early and not pay for the third month—because it’s clear this service is not as advertised and not worth continuing.
I wanted to rate 0 but there no 0 button.
Bottom line: If you’re expecting real strategy, results-driven media buying, and campaign improvements, you won’t find it here. You're better off hiring a competent freelancer or internal media buyer. We feel misled and regret signing this contract.
We're sorry to hear that AdScale did not meet your expectations. While we always strive to deliver strong results and high-quality service, we understand that your experience fell short, and for that, we regret the dissatisfaction.
We’d like to clarify a few important points for transparency:
Campaign Performance:
Your campaigns went live at the end of January and ran for approximately 1.5 months before your cancellation request.
During this time, your ROAS showed gradual improvement—reaching up to your stated goal in the second month, which was comparable to your results during the same period last year. Optimization, especially using AI and platform learning phases (e.g., Meta and Google), typically requires time and 1.5 months is usually not enough to see the full potential of the system.
Account Strategy:
Our account managers—including product analysts and senior team members—were actively involved in your account, meeting regularly to analyze and adjust campaigns. While some recommended changes were not implemented due to concerns you raised on your end, we respected your preferences (even though we thought otherwise).
Sales and Expectations:
We do our best to present realistic expectations based on averages and prior results from similar stores. We never promise guaranteed ROAS, and any examples shown during onboarding are anonymized and used to illustrate possible outcomes. We're sorry if this was interpreted differently.
Contract Terms:
Your contract included a clearly stated three-month commitment, with an early exit clause we honored. This short-term structure is in line with many agencies and reflects the time and resources invested during the early stages of campaign setup and optimization.
We respect your decision to move on and have confirmed the cancellation of your plan after the agreed-upon period. We're always looking to improve, and we take your feedback seriously as part of that process.
Wishing you continued success with your store.
—The AdScale Team
In the short time we have been utilizing AdScale's tools, we have begun to see forward motion in our visibility to consumers. Natalie Bondorowsky's support had been instrumental in our understanding who AdScale was, the services they provide, how to navigate their software, and offering her guidance and expertise to further support us to thrive through their platform. The app is easy to use and navigate which is allowing us to further explore our options towards organizing and maximizing our advertising potential!
I want to take a moment to give a huge shoutout to Nicole from Adscale—she has truly gone above and beyond in helping us set up and optimize our account. From the start, she has been incredibly knowledgeable, responsive, and proactive, making our experience with Adscale much smoother than I anticipated. Having one dedicated point of contact for our campaigns has been a game-changer, and I’ve learned so much along the way!
Before Adscale, we were working with expensive agencies, but thanks to Nicole’s guidance, I’ve been able to fully manage our ad campaigns myself—a major win, especially as we aim to run a leaner, more cost-effective business in 2025.
That said, while the service and support have been exceptional, I do have some concerns about the Adscale platform itself. It feels buggy, slow to load and navigate, and it lacks some of the functionality and control I’d like to see. At times, I’ve considered shifting away from Adscale to manage campaigns directly on ad platforms for better efficiency and performance optimization. Also, I'm not sure how much insight I'm getting from the AI tech. I want to see how the optimization is working and data to back it up. Without that, I keep wondering if I could save a ton of money by just managing my campaigns directly in Meta and Google.
Overall, Nicole is a rockstar, and Adscale has provided a great stepping stone for transitioning away from expensive agency management. But I do hope they improve the platform’s speed, usability, and features to make it a long-term solution for serious advertisers.
Would I recommend Adscale? Yes, especially if you’re looking to simplify ad management. But be prepared for some platform limitations.
been using for a while now, while its iterface is good, it is very bad in tracking ROAS. Sales which are not even generated from campaign are being reported as sales.
there is no clarity on the sale and its performance.
They tag everything to there pixel and have not logical explanation to this incorrect tracking.
Thank you for your feedback. We’d like to clarify how AdScale’s smart reporting works to ensure accurate ROAS tracking:
Verified Order Tracking – AdScale only attributes orders that are explicitly tracked in Google or Meta. If an order is not found in these platforms, it is not counted in AdScale’s reporting.
Your Pixel Remains Active – Your existing tracking pixels continue to operate normally. AdScale’s unique pixel complements them by precisely identifying which orders came directly from your campaigns.
Clear Attribution – The Orders Tab in AdScale provides full transparency, detailing exactly which orders were attributed to which campaigns. Each order is counted only once, avoiding any duplication across Google and Meta.
Support Outreach – Our support team has reached out multiple times offering to validate your claims and demonstrate that the reported orders were indeed generated from AdScale campaigns. Unfortunately, we have not received a response yet.
We’d love to work with you to resolve any concerns. Please respond to our support team so we can walk you through the data.
