Bing UET Conversion Tracking

Install the Microsoft Advertising UET pixel on your store with no coding. Track events automatically

Bing UET Conversion Tracking lets you install the Microsoft Advertising Universal Event Tracking (UET) pixel on your Shopify store — no theme editing, no coding, no developer needed. Simply install the app, enter your UET Tag ID from Microsoft Advertising, and the pixel starts tracking page views, product views, add-to-cart, checkout starts, and purchases. All events are sent directly from your storefront to Microsoft Advertising.

• One-click UET pixel installation — no theme editing or coding required
• Works on all themes via Shopify's Web Pixels API (sandboxed, secure)
• Tracks page views, product views, add-to-cart, checkout, and purchases
• Revenue value passthrough to Microsoft Ads
• Works on every theme including Shrine and Dawn