BOOSTER SEO
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Strongly recommend avoiding this app if you use Shopify Markets or care about your SEO.
The app does not clearly explain that it is not properly designed for a multi-market setup, and the way it modifies theme code can create serious problems. In our case, after uninstalling the app, it left behind code overrides that continued interfering with Shopify’s native SEO.
Worse, the uninstall did not properly restore the original theme code. Our native page titles and meta descriptions had been commented out, which caused major SEO issues across product pages, collection pages, and other parts of the site. Titles were no longer being handled correctly, and in some cases URLs were effectively being used where proper titles should have been.
We had to manually go into the Shopify theme code, disable the leftover Booster SEO include, and remove the comment tags around Shopify’s original title and meta-description code just to get the store functioning normally again.
An app should never leave behind code that continues to override critical SEO settings after it has been uninstalled. At the very least, the developer should clearly warn merchants about this behavior and provide a proper cleanup process.
If you use Shopify Markets, multiple countries, languages, or domains, be extremely careful with this app. Uninstalling it does not necessarily undo the changes it made.
Hi there,
We’re saddened to hear about your experience and to see that it led to this review. We completely understand your frustration regarding missing titles and leftover settings, and we apologize for any inconvenience caused.
After reviewing your account, we confirmed that the missing page titles were caused by original theme title tags remaining commented out after the app was uninstalled. Due to Shopify API restrictions upon uninstallation, Shopify does not allow apps to automatically restore original theme code. Regarding the booster_apps_seo.config entry in Translate & Adapt, this is a cached database field retained on Shopify's side; once our Liquid files are removed from your theme, it is completely inactive and does not block localized translations.
Furthermore, our dev team recently deployed an update to our integration so Booster defers to Translate & Adapt translations across non-primary markets and 22 languages.
We know this doesn’t change the frustration you experienced while troubleshooting, and we appreciate you bringing these details to our attention.
Our team is actively standing by to perform a full manual theme cleanup across all 7 of your stores and restore your native theme structure as soon as collaborator access is granted.
We've also sent you an email to further discuss the next steps and coordinate the cleanup.
Cheers,
Pat
It's not ideal if you have markets in different languages. There needs to be a way to adjust the SEO, for example, the titles, etc., to be adapted to each market in language and not just be based off of the primary language or market.
Hi there,
Darrel here, from Booster SEO Support.
I just saw your review and wanted to reach out to apologize for the issue you encountered. I understand that the app is unable to translate the meta tags to the selected language of your site.
I reviewed the issue, and I can see that the app is able to adapt or translate the meta tags to whatever language is selected on your site. Just to clarify, the app doesn't have its own translation, but it should follow whatever language is displayed on the site itself. The app works fine and displays the meta tags in whatever language is selected on the home, product, and collection pages of your site, and it looks like it is only not working on your blog pages.
We'd be happy to look further into this and escalate it to our devs if needed. In order to do that, we’ll need collaborator access to your shop, so we’ve sent you a collaborator request to your Shopify admin.
We've sent you an email regarding the collab request, and we will wait for your response there so that we can proceed with the investigation.
Regards,
Darrel
True review of the app, I have had it installed since July 2022. It has always been temperamental and was never sure it was really working. Since they updated the AI, it's been unstable. Over half of my products (883) show a long title error, such as [example of a long title], which affects my listings. When I open the app, they all show up fine and are within the 60-character limit. I have 331 images with no alt text, but again, they all show in the app with a title and fine. The past four months have been challenging; they've said they are fixing it, but it hasn't happened. Alternatively, they could resync the products, which would wipe out the data we entered, and use their AI info, which isn't very accurate and usually has errors we have to fix manually, like [specific error examples]. I've requested a refund of [specific amount] or a credit to my account for the unresolved issues and broken features. The response I received was that we'll try to fix it; however, you've had four months to address it. Just saying it is fixed, then I research those pages, and they are still broken, or new pages have issues since they resynced the app. When they resync the app, the problem moves to another product, so you're chasing it. When you contact support, they often resync without asking, which can hide the problem. I will update this review when I get a refund for my unused balance and a credit on my account!
The last thing I want to do right now is start all over with another app, but it is clear I am wasting money and losing sales on this one.
Hi there,
We’re saddened to hear about your experience and to see that it led to this review. We completely understand your frustration, especially after relying on the app for several years and we apologize for any inconvenience caused.
After reviewing your store, we confirmed that the recent AI generation issue was caused by a temporary issue with our OpenAI integration that only began within the last day, and our engineering team is already working on a fix. We also reviewed the other concerns you raised regarding Bing and Google Webmaster Tools. Many of the reported warnings, such as HTTP warnings, missing alt text on theme assets, long titles, and H1 notices, are informational reports generated by those platforms and are not necessarily an indication that the app has failed to optimize your store, as they do not take into account the purpose or context of the pages being analyzed. We’ve provided a more detailed explanation of these reports in our previous message. That said, if you could provide a few sample URLs for each type of warning, I'd be happy to review them individually and provide a more detailed explanation of what each report is referring to specifically.
Additionally, we checked your Google Search Console data and confirmed that your store continues to show healthy growth in search impressions over recent weeks, indicating that Google is continuing to crawl and surface your content in search results.
We know this doesn’t change the fact that you’ve experienced issues in the past few months, and we appreciate you bringing them to our attention. Our intention has never been to hide problems by running re-syncs, but rather to apply the safest troubleshooting steps available while we investigated the underlying cause. Your feedback has also helped us identify and escalate issues that have now been fixed by our engineering team; and one that is still currently being worked on.
We've also sent you an email to further discuss the next steps.
Cheers,
Darrel
Practically, it is not working. Even after 4 days, it still showed that the analysis of my store was in progress, and most of the features were still not active. Even after talking with support, nothing changed — it was just a waste of time.
Hi there,
Thank you for taking the time to share your feedback, and I’m sorry to hear that your experience with Booster SEO has been frustrating.
I wanted to clarify that the behavior you encountered was related to the initial product data import and synchronization process that takes place before certain features can become fully available. For larger stores, this process can take longer than expected, which can make it appear as though features are not active even while the setup is still running in the background.
I completely understand how waiting several days without seeing the functionality you expected could be disappointing, and I’m sorry for any confusion this may have caused.
I’ve sent you a direct email so we can discuss your specific case in more detail and continue working toward a resolution.
Best regards,
Lester
didnt do anyting for me
Hi there,
We’re sorry to hear about your experience with Booster SEO and to see that it led to this review. We completely understand how frustrating it can be when AutoPilot does not appear to apply the expected optimizations, and we apologize for the inconvenience this has caused.
When you contacted our support team, you mentioned multiple stores. To investigate properly, our Tier 2 team asked you to confirm which specific store was affected and whether you had clicked “Run Optimizer” after enabling AutoPilot. This information was necessary to identify the correct store, review its configuration, and send a collaborator request if further access was required.
Our team also sent a follow-up, but unfortunately, we did not receive the requested information and were unable to complete the investigation.
We have since reviewed the available optimization records and confirmed that the app has processed title tags, meta descriptions, and image alt texts.
However, we understand that you may still have specific pages or images that are not updating as expected, and we would genuinely appreciate the opportunity to examine those examples and resolve any remaining concerns.
We’ve sent you another email to continue the conversation. Please reply with the affected store and a few examples of the pages or images that still require attention, and our Tier 2 team will prioritize the investigation.
Cheers,
Pat
Don't waste your money like I did. Paid for this for over 6 months. Better and cheaper apps else where. They try to keep you paying by saying they will delete all the fixes if you delete it.
Hi there,
Thank you for your honest feedback, and I’m sorry to hear that your experience with Booster SEO has been disappointing.
I wanted to clarify that when Booster SEO is uninstalled, app-managed SEO changes such as meta tags, structured data, and other app-specific optimizations are removed because Shopify apps generally cannot leave behind app-managed SEO code after removal, and doing so could create conflicts with future apps or outdated SEO settings over time. This is standard practice across most SEO apps on Shopify, and was never intended as a way to force continued billing.
The only changes that remain are image alt texts and URL redirects, as these are stored directly within Shopify and are far less likely to create conflicts later on.
I understand how this may have come across, and I’m sorry if this was not explained clearly enough.
I’ve also sent you a direct email so we can discuss this further and hopefully make things right for you.
Best regards,
Lester
At first, it seemed like everything was fine and working well. My SEO errors were fixed, but the Google and Pinterest bots flagged the massive amount of automated processing as negative, and my ranking plummeted to 0 within two weeks due to this aggressive SEO booster. It caused me a lot of damage, even though I was told it wouldn't affect other apps. But it's more than clear, and I just hope Google regains confidence in my shop soon.
Hi there,
Thank you for taking the time to leave your feedback. I want to clarify a few important points regarding how our app works.
First, our app does not use AI or automated content generation for your meta tags. Instead, we rely on your existing product titles and collections to create clean, SEO-friendly meta tags. This is also why we provide the SEO Audits feature — to highlight areas where improvements may still be needed, leaving the final decisions and edits in your control.
Second, platforms like Pinterest and Google Merchant Center don’t actually use traditional SEO meta tags the way Google Search does. Instead, they rely on product feeds (separate data submissions that follow their own guidelines) to determine how your products are displayed. That means any warnings or issues you’re seeing there would be independent of our app’s SEO optimizations.
That said, I’d really like to help point you in the right direction. Could you please share the exact warnings or errors you’re receiving from Google or Pinterest? With more details, I can guide you on what they mean and how best to resolve them.
I have sent you an email so we can discuss this further. Looking forward to your response.
Best regards,
Lester
The module has messed up all the meta fields and the order of the product photos.
We have to invest hours to correct everything that was caused by the module.
Hi there,
Lester here from Booster SEO Tier 2 Support, I have read your recent review and I sincerely apologize for the inconvenience and frustration this situation has caused. I want to address your concerns thoroughly and provide some clarity on the issue you’ve mentioned.
First, I’d like to reassure you that our app does not have the capability to directly edit or rearrange meta fields or product photos in your store’s backend. Our app works by creating overrides to optimize meta tags within the source code without altering your original Shopify settings. These changes are non-intrusive and cease to apply once the app is uninstalled. The issues you’ve experienced with product photos and meta fields may have been caused by another app or an unrelated configuration or compatibility error. Unfortunately, without access to your store during the time the app was installed, we could not investigate or identify any potential conflicts or sources of the problem. To address this, we’ve sent you an email with a detailed resolution and next steps to assist you further. Please don’t hesitate to reply if you have any additional questions or concerns—we’d love the opportunity to make things right.
Thank you for your understanding, and we’re committed to improving your experience moving forward.
Best regards,
Lester
I never leave bad reviews. But upon relying on this service, my site fell apart. The automatic AI reviews said the entirely wrong things - saying my fashion e-commerce store sold fishing tackle. Was entirely different product. And mentioned different brands and categories.
Hi Shannon,
Thank you for sharing your feedback with us and for bringing this to our attention.
I have personally conducted a full audit of your store and I can confirm that everything is now working correctly as those incorrect tags have been purged. Technically, our AI experienced a rare logic error—a type of hallucination that can sometimes occur even with advanced models—which is why we provide a "Regenerate with AI" option to allow for manual refreshes when the first pass isn't perfect.
This is the first time we’ve seen this specific conflict, and we have already updated our filters to ensure these irrelevant terms cannot be generated for your store again.
I've already sent you an email so we can chat more about the technical steps we've taken and how we can support you properly to turn this experience around.
Looking forward to hearing back from you.
Best regards,
Pat
Booster SEO Tier 2 Support
The system is terrible and the support is awful. They promise the world and underdeliver. I cancelled during the trial and still got charged and now they won't respond to messages. Avoid downloading this app because it does more harm than good! The auto pilot changed good meta titles, descriptions and URL's and made them so basic it was like a 6 year old had done it. The auto pilot was also making a lot of my products NOINDEX so they weren't showing in search results. In the end i had to disable a lot of the features and then delete the app. The amount of time i have had to spend sorting out the issues this app created is extensive- not worth it.
Hi there,
We’re very sorry for the experience you had. The issues you encountered were related to a recent update that affected a small number of stores, and we completely understand how frustrating that must have been.
To clarify, the “noindex” concern was a display issue within the app’s SEO Audit section only and was never applied to your live pages or source code. That said, we understand how alarming that appeared, which is why we treated this as urgent and this has now been fully resolved.
We’ve also recently made improvements to our AI optimizations to address the behavior you described.
We’ve reached out to you via email so we can work with you directly and help resolve any remaining concerns. We’d really appreciate the opportunity to make this right.
Best regards,
Lester
Booster SEO Team
