BOOSTER AI SEO + AEO OPTIMIZER

1/5 — FOUR YEARS OF BUILDING A PREMIUM BRAND PUT AT RISK. ABSOLUTELY NOT RECOMMENDED.

As the founder and owner of Ewa Mrochen Jewellery®, an independent premium jewellery brand that I have spent four years passionately building on Shopify, I consider my experience with Booster SEO absolutely unacceptable.

Four years of dedication, creative work, financial investment, brand development, customer trust and meticulous attention to detail deserve to be treated with respect.

Instead, after installing Booster SEO and paying $69 per month for its premium plan, I discovered extensive, unwanted modifications across my online store.

These included:

* Changes to product and page URLs.
* Automatically generated ALT text that frequently failed to accurately describe my jewellery.
* Unwanted modifications to SEO metadata.
* Problematic changes involving links and other store resources.
* Significant additional work identifying, reviewing and correcting these changes manually.

This was not the professional SEO optimisation service I believed I was paying for. It was a deeply damaging experience for a business I had spent four years building.

What makes this situation even more disappointing is my experience with customer support and the lack of satisfactory accountability for the problems I reported.

Paying $69 per month for a premium service creates reasonable expectations of competent technical assistance, transparency, responsible handling of customer concerns and effective solutions.

My experience fell far below those expectations.

The lack of adequate Polish-language support was another disappointment for a business operating in Poland.

I entrusted this application with access to an established Shopify store representing years of independent creative work. Instead of confidently focusing on my customers, new collections and business development, I found myself spending valuable time investigating and correcting unwanted changes.

An SEO application should protect and strengthen a business’s digital foundations, not leave its owner questioning the integrity of years of work.

To the developers: behind every Shopify store is a real business, real financial investment, real customers and often years of someone’s life. That responsibility should never be taken lightly.

To fellow Shopify entrepreneurs worldwide: please exercise extreme caution before granting this application access to your store. Review its permissions, document your existing SEO settings and closely monitor every automated change.

My experience has completely destroyed my trust in this service.

ONE STAR. ABSOLUTELY NOT RECOMMENDED.

Ewa Mrochen Jewellery® | ewamrochen.com

Strongly recommend avoiding this app if you use Shopify Markets or care about your SEO.

The app does not clearly explain that it is not properly designed for a multi-market setup, and the way it modifies theme code can create serious problems. In our case, after uninstalling the app, it left behind code overrides that continued interfering with Shopify’s native SEO.
Worse, the uninstall did not properly restore the original theme code. Our native page titles and meta descriptions had been commented out, which caused major SEO issues across product pages, collection pages, and other parts of the site. Titles were no longer being handled correctly, and in some cases URLs were effectively being used where proper titles should have been.

We had to manually go into the Shopify theme code, disable the leftover Booster SEO include, and remove the comment tags around Shopify’s original title and meta-description code just to get the store functioning normally again.

An app should never leave behind code that continues to override critical SEO settings after it has been uninstalled. At the very least, the developer should clearly warn merchants about this behavior and provide a proper cleanup process.

If you use Shopify Markets, multiple countries, languages, or domains, be extremely careful with this app. Uninstalling it does not necessarily undo the changes it made.

It's not ideal if you have markets in different languages. There needs to be a way to adjust the SEO, for example, the titles, etc., to be adapted to each market in language and not just be based off of the primary language or market.