Tracklark CAC & ROAS

Merge your ad spend with the orders it produced and see CAC and ROAS per channel.

Know which channels actually bring you customers. Tracklark reads your Shopify orders through the Admin API and credits each one to a channel using its UTM tags, with first-touch or last-click as you prefer. Import spend per channel and campaign by CSV, or enter amounts by hand, and the app joins that spend to the orders it produced. CAC uses new customers who placed a first order, so returning buyers never flatter your acquisition numbers. See spend, revenue, CAC and ROAS per channel.

• Merge your ad spend with the orders it produced
• Attribute orders by UTM: first-touch or last-click
• CAC from new customers, not repeat buyers