Conditional Blocks

Show or hide content blocks automatically based on product rules, variants, stock, and time.

Conditional Blocks lets merchants control exactly when content appears on their store—without code. Show banners, messages, or sections only for specific products, variants, stock status, tags, or scheduled time windows. Built directly into the theme editor, it works with any theme and updates instantly as conditions change. Perfect for promotions, announcements, and targeted content that only appears when it matters. You can call it Conditional Content too.

• Show or hide blocks based on product, variant, stock, tags, or collections
• Schedule content based on future date and time
• Target specific variant options like size, color, or material
• Works with any 2.0 theme using Shopify’s native theme editor
• Live preview warnings prevent misconfiguration before publishing