FunnelSleuth: Conversion Drop

Turn a conversion decline into a ranked, evidence-based investigation path.

FunnelSleuth helps merchants understand where a conversion decline happened and what to investigate first. Compare complete periods, localize the affected funnel stage, separate traffic-mix changes from within-segment performance, and rank device, traffic source, geography, and landing-page drivers. Use the change-aware timeline and storefront performance context to focus quality assurance after theme or app changes. Findings are investigation leads, not claims of causation.

• Pinpoint the funnel stage where conversion changed
• Separate traffic-mix shifts from segment performance changes
• Rank drivers across device, source, country, and landing page