Conversios: Server‑Side (sGTM)
- Precios
-
Instalación gratuita
- Calificación
- 2,8 (4)
- Desarrollador
- CONVERSIOS SYSTEMS LLC
Galería de imágenes destacadas
Rastreo del lado del servidor que envía cada compra a GA4, Google Ads y Meta con precisión.
Las plataformas de anuncios registran una conversión cuando el recorrido contiene una señal de clic de pago. El rastreo desde el navegador falla cuando un comprador usa un bloqueador de anuncios, el modo de privacidad de Safari o cuando paga a través de una pasarela de pago y nunca regresa a la página de agradecimiento. Conversios traslada el rastreo al lado del servidor con un sGTM preconfigurado, cookies de origen y un motor de recuperación de pedidos que recupera las compras desde tu feed de pedidos interno; de esta manera, las compras se siguen registrando en GA4, Google Ads y Meta como conversiones. Sin código.
- GTM del lado del servidor (sGTM): el rastreo se activa desde los servidores de Google para GA4, Google Ads y Meta.
- Motor de recuperación de pedidos: recupera las compras perdidas a causa de PayPal y de los bloqueadores de anuncios.
- Cookies de origen: superan las restricciones de iOS 14+ y admiten el modo de consentimiento, sin código.
- Capa de datos automatizada y contenedor de GTM: no requiere desarrolladores ni etiquetado manual.
- Un solo panel de control: informes de comercio electrónico de GA4, Google Ads y Meta dentro de Shopify.
Contiene texto traducido automáticamente
Idiomas
Inglés
Esta aplicación no está traducida al Español
Funciona con
- Checkout - Customer Events
- Google Ads
- Google Analytics 4
- Google Cloud Platform
- Google Tag Manager
- Meta (Facebook) Conversion API
Categorías
Comportamiento de los clientes
Marketing y ventas
Precios
Elige el plan que mejor se adapte a tu negocio.
Plan gratuito
Instalación gratuita
Para clientes con un volumen de 5 pedidos al mes, 0,35 USD por pedido adicional.
Funciones
- Rastreo del lado del servidor para GA4
- Rastreo de conversiones de Google Ads (compra)
- Potentes servidores de Google Cloud
- Rastreo de Meta, TikTok y Snapchat con CAPI
- Mejora de los datos y elusión de bloqueadores de anuncios y restricciones de iOS
- Informe estándar de GA4 incluido
- Sin rastreo de embudos personalizados
- Auditoría gratuita y asistencia por correo electrónico y chat
Básico
$60 al mes
o $699 al año con un ahorro del 3%
Para clientes con un volumen de 1.000 pedidos al mes, 0,25 USD por pedido adicional.
Funciones
- Rastreo del lado del servidor para GA4
- Rastreo de conversiones de Google Ads (compra)
- Potentes servidores de Google Cloud
- Rastreo de Meta, TikTok y Snapchat con CAPI
- Motor de recuperación de pedidos (sincronización automática completa)
- Informes de comercio electrónico de GA4, Meta y Google Ads
- Rastreo de hasta 5 eventos de embudo personalizados
- Asistencia técnica exclusiva por correo electrónico y teléfono
Crecimiento
$120 al mes
o $699 al año con un ahorro del 51%
Para clientes con un volumen de 5.000 pedidos al mes, 0,15 USD por pedido adicional.
Funciones
- Rastreo del lado del servidor para GA4
- Rastreo de conversiones de Google Ads (compra)
- Potentes servidores de Google Cloud
- Rastreo de Meta, TikTok y Snapchat con CAPI
- Motor de recuperación de pedidos (sincronización automática completa)
- Informes de comercio electrónico de GA4, Meta y Google Ads
- Rastreo de hasta 5 eventos de embudo personalizados
- Asistencia técnica exclusiva por correo electrónico y teléfono
Empresa
$699 al año
Rastreo de pedidos ilimitados: sin cargos por exceso
Funciones
- Rastreo del lado del servidor para GA4
- Rastreo de conversiones de Google Ads (compra)
- Servidores de Google Cloud (5 millones de peticiones)
- Rastreo de Meta, TikTok y Snapchat con CAPI
- Motor de recuperación de pedidos (sincronización automática completa)
- Informes de comercio electrónico de GA4, Meta y Google Ads
- Rastreo de hasta 5 eventos de embudo personalizados
- Asistencia técnica exclusiva por correo electrónico y teléfono
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Todos los cargos se facturan en USD. Los cargos recurrentes y por uso se facturan cada 30 días.
Reseñas (4)
Update: There were more promises and more excuses – and once again, we trusted them. This time we had almost no time left and hoped that at least our direct messages would change something. Unfortunately, they didn’t.
Yesterday we found out that once again around 40% of the conversions were not tracked. When we reported this, we were suddenly asked to explain Shopify Payments and describe which page the checkout redirects to.
Honestly: what are we paying for?
After 2.5 months and €4,400 burned in “learning phases”, the campaigns have been running blind because 40–50% of the conversions were never even seen.
------
For over 2 months now since September 11th, I'm down an incredible €3,000 - plus the app costs, which have now reached €120+ - and the tracking still isn't working.
The Tracking Problem
Initially, I had high hopes for the support team. We even had a video call, but during that call, everything was blamed on either SEO-driven purchases or missing tracking due to fast PayPal Express checkout. At first, I was naive, but when we noticed that Google Analytics showed completely different values, things got strange.
After that came numerous attempts to contact support - accompanied by new ads, new campaigns, and expensive learning phases. Hours of work. In the end, they said it was the Google App's fault.
Since Thursday, I haven't received any response from support, while the ads continue to burn money and produce nothing.
Conclusion
A tremendous amount of time, costs, and effort have gone into getting this app to work. Our staff's time investment alone is already around 20 hours. Add to that the wasted ad spend - the Shopify Pixel worked significantly better before. I'll keep you updated if support has anything else to say besides "we're waiting" or "we're checking" every 4-5 days.
And you'll definitely get an honest update if there's actually something like Server-Side Tracking here.
Hi Kaufweise,
Thank you for sharing your experience. We truly understand how important accurate tracking is for ad-driven stores. At the same time, we want to provide full clarity because the situation described in the review does not reflect the complete support history or the actual technical findings during your implementation.
1. Support engagement was continuous from start to end:
Every message through Shopify support, WhatsApp, and email received a reply, most on the same day or the following working day. We shared recordings, screenshots, technical insights, and internal updates, and escalated the case to engineering multiple times. At no point was the case left unattended.
2. Attribution expectations and multiple payment flows were the root of the concern:
During our order-by-order review, many purchases were attributed to organic search, direct visits, email campaigns,or journeys without click identifiers. However, it was expected that every order should appear as a Google Ads conversion, which is not how attribution works on any analytics or advertising platform.
A conversion is counted only when the user journey contains a paid-ad click signal. If a purchase is driven by non-paid traffic, Google Ads does not count it as a conversion even though the order is real and fully tracked, this is standard behaviour across the industry.
Additionally, your store uses multiple payment methods, and for most of them tracking worked perfectly with our server-side setup. For new or non-standard payment providers that behave differently, Shopify delivers purchase event data differently, so we request details to enable full mapping. Once we receive the complete list of payment redirection behaviours, we can enable 100% tracking coverage across all methods as well.
3. Server-side tracking was working correctly on supported flows:
On all flows where Shopify provided the purchase event information through its native mechanism, server-side conversions were tracked and delivered successfully to Google Ads, Meta, and GA4. The missing events were tied to checkout flows that had not yet been mapped, not to a malfunction of the tracking system.
4. Multiple tracking tools were active at the start:
Initially, several pixel scripts and tracking apps were running simultaneously. These can override or duplicate tracking signals and create mismatches across Google Ads, Meta, and GA4. We highlighted this early and shared the steps required to stabilize performance.
We are still happy to complete the setup. If you would like to continue, we can:
- Audit every payment and checkout flow
- Finalize mapping for 100% purchase-event coverage
- Validate server events for all payment methods
- Ensure consistent conversion visibility across Google Ads, Meta, and GA4
Our goal has always been to help you get the performance expected from server-side tracking, and we are ready to bring everything to completion anytime.
We started working with Conversios a few months ago and Avinash Baghel and the rest of the team has been extremely helpful and responsive in helping us to accurately track the results of our social media ad campaigns. Very satisfied so far!
Hi there,
Thank you for your feedback.
We are glad that our team were able to assist you with you.
Feel free to reach out to us with any tracking concerns you may have and we would be gladly assist you.
Great App, even better Support Team. We have been using it for a year now and are very happy with the service.
Hi there,
We are glad to hear that you are happy with our app and support.
Feel free to reach out to us in case of any assistance needed.
Soporte técnico
Ayuda para la app ofrecida por CONVERSIOS SYSTEMS LLC.
Recursos
Este desarrollador no ofrece soporte técnico directo en Español.
Desarrollador
Sharjah Media City, Sharjah, UAE, P.O. Box No. 242986, Sharjah, SH, 242986, AE
Fecha de lanzamiento
1 de agosto de 2023
Acceso a los datos
Esta aplicación necesita acceso a los siguientes datos para funcionar en tu tienda. Obtén más información en la política de privacidad del desarrollador.
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Datos sensibles, datos del dispositivo y de la actividad
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Datos sensibles
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Datos del dispositivo y de la actividad
Geolocalización, Dirección IP, Navegador y sistema operativo
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Productos, Colecciones
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Todo el historial de pedidos de los últimos 60 días
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