Conversios: Server‑Side (sGTM)
- Prijs
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Gratis te installeren
- Beoordeling
- 2,8 (4)
- Ontwikkelaar
- CONVERSIOS SYSTEMS LLC
Galerij met uitgelichte afbeeldingen
Server-side tracking die elke aankoop nauwkeurig naar GA4, Google Ads en Meta stuurt.
Advertentieplatforms tellen een conversie wanneer het klanttraject een signaal van een betaalde klik bevat. Browser-side tracking werkt niet meer als een klant een adblocker of de privémodus van Safari gebruikt, of via een betaalprovider betaalt en niet terugkeert naar de bedankpagina. Conversios verplaatst tracking naar server-side met een vooraf geconfigureerde sGTM, first-party cookies en de Order Recovery Engine, die aankopen uit je back-end-bestelfeed aanvult, zodat aankopen toch als conversies in GA4, Google Ads en Meta terechtkomen. No-code.
- Server-side GTM (sGTM): tracking wordt geactiveerd vanaf Google-servers voor GA4, Ads en Meta.
- Order Recovery Engine: vult aankopen aan die verloren zijn gegaan door PayPal en adblockers.
- First-party cookies: overleven iOS 14+ en ondersteunen consent-mode, no-code.
- Geautomatiseerde datalaag + GTM-container: geen ontwikkelaar of handmatige tagging nodig.
- Eén dashboard: e-commercerapporten van GA4, Google Ads en Meta in Shopify.
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Talen
Engels
Deze app is niet vertaald in het Nederlands
Werkt met
- Checkout - Customer Events
- Google Ads
- Google Analytics 4
- Google Cloud Platform
- Google Tag Manager
- Meta (Facebook) Conversion API
Categorieën
Klantgedrag
Marketing en verkopen
Beeldmateriaal en rapporten
Prijs
Kies het abonnement dat het beste bij je bedrijf past.
Gratis abonnement
Gratis te installeren
Voor klanten met een ordervolume van 5/maand: $ 0,35 per extra bestelling.
Functies
- Server-side tracking voor GA4
- Google Ads-conversietracking (Aankoop)
- Krachtige Google Cloud-servers
- Meta, TikTok en Snapchat tracken met CAPI
- Data verbeteren en iOS/adblockers omzeilen
- Standaard GA4-rapport inbegrepen
- Geen aangepaste trechtertracking
- Gratis audit en ondersteuning via e-mail en chat
Basic
$60 /maand
of $699/jaar en bespaar 3%
Voor klanten met een ordervolume van 1.000/maand: $ 0,25 per extra bestelling.
Functies
- Server-side tracking voor GA4
- Google Ads-conversietracking (Aankoop)
- Krachtige Google Cloud-servers
- Meta, TikTok en Snapchat tracken met CAPI
- Order Recovery Engine (volledige automatische synchronisatie)
- E-commercerapporten voor GA4, Meta en Google Ads
- Tot 5 aangepaste trechtergebeurtenissen tracken
- Toegewijde e-mail- en telefonische ondersteuning
Growth
$120 /maand
of $699/jaar en bespaar 51%
Voor klanten met een ordervolume van 5.000/maand: $ 0,15 per extra bestelling.
Functies
- Server-side tracking voor GA4
- Google Ads-conversietracking (Aankoop)
- Krachtige Google Cloud-servers
- Meta, TikTok en Snapchat tracken met CAPI
- Order Recovery Engine (volledige automatische synchronisatie)
- E-commercerapporten voor GA4, Meta en Google Ads
- Tot 5 aangepaste trechtergebeurtenissen tracken
- Toegewijde e-mail- en telefonische ondersteuning
Enterprise
$699 /jaar
Onbeperkte ordertracking - geen extra kosten
Functies
- Server-side tracking voor GA4
- Google Ads-conversietracking (Aankoop)
- Google Cloud-servers (5 miljoen hits)
- Meta, TikTok en Snapchat tracken met CAPI
- Order Recovery Engine (volledige automatische synchronisatie)
- E-commercerapporten voor GA4, Meta en Google Ads
- Tot 5 aangepaste trechtergebeurtenissen tracken
- Toegewijde e-mail- en telefonische ondersteuning
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Alle betalingen worden in USD gefactureerd. Terugkerende en op gebruik gebaseerde kosten worden om de 30 dagen gefactureerd.
Recensies (4)
Update: There were more promises and more excuses – and once again, we trusted them. This time we had almost no time left and hoped that at least our direct messages would change something. Unfortunately, they didn’t.
Yesterday we found out that once again around 40% of the conversions were not tracked. When we reported this, we were suddenly asked to explain Shopify Payments and describe which page the checkout redirects to.
Honestly: what are we paying for?
After 2.5 months and €4,400 burned in “learning phases”, the campaigns have been running blind because 40–50% of the conversions were never even seen.
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For over 2 months now since September 11th, I'm down an incredible €3,000 - plus the app costs, which have now reached €120+ - and the tracking still isn't working.
The Tracking Problem
Initially, I had high hopes for the support team. We even had a video call, but during that call, everything was blamed on either SEO-driven purchases or missing tracking due to fast PayPal Express checkout. At first, I was naive, but when we noticed that Google Analytics showed completely different values, things got strange.
After that came numerous attempts to contact support - accompanied by new ads, new campaigns, and expensive learning phases. Hours of work. In the end, they said it was the Google App's fault.
Since Thursday, I haven't received any response from support, while the ads continue to burn money and produce nothing.
Conclusion
A tremendous amount of time, costs, and effort have gone into getting this app to work. Our staff's time investment alone is already around 20 hours. Add to that the wasted ad spend - the Shopify Pixel worked significantly better before. I'll keep you updated if support has anything else to say besides "we're waiting" or "we're checking" every 4-5 days.
And you'll definitely get an honest update if there's actually something like Server-Side Tracking here.
Hi Kaufweise,
Thank you for sharing your experience. We truly understand how important accurate tracking is for ad-driven stores. At the same time, we want to provide full clarity because the situation described in the review does not reflect the complete support history or the actual technical findings during your implementation.
1. Support engagement was continuous from start to end:
Every message through Shopify support, WhatsApp, and email received a reply, most on the same day or the following working day. We shared recordings, screenshots, technical insights, and internal updates, and escalated the case to engineering multiple times. At no point was the case left unattended.
2. Attribution expectations and multiple payment flows were the root of the concern:
During our order-by-order review, many purchases were attributed to organic search, direct visits, email campaigns,or journeys without click identifiers. However, it was expected that every order should appear as a Google Ads conversion, which is not how attribution works on any analytics or advertising platform.
A conversion is counted only when the user journey contains a paid-ad click signal. If a purchase is driven by non-paid traffic, Google Ads does not count it as a conversion even though the order is real and fully tracked, this is standard behaviour across the industry.
Additionally, your store uses multiple payment methods, and for most of them tracking worked perfectly with our server-side setup. For new or non-standard payment providers that behave differently, Shopify delivers purchase event data differently, so we request details to enable full mapping. Once we receive the complete list of payment redirection behaviours, we can enable 100% tracking coverage across all methods as well.
3. Server-side tracking was working correctly on supported flows:
On all flows where Shopify provided the purchase event information through its native mechanism, server-side conversions were tracked and delivered successfully to Google Ads, Meta, and GA4. The missing events were tied to checkout flows that had not yet been mapped, not to a malfunction of the tracking system.
4. Multiple tracking tools were active at the start:
Initially, several pixel scripts and tracking apps were running simultaneously. These can override or duplicate tracking signals and create mismatches across Google Ads, Meta, and GA4. We highlighted this early and shared the steps required to stabilize performance.
We are still happy to complete the setup. If you would like to continue, we can:
- Audit every payment and checkout flow
- Finalize mapping for 100% purchase-event coverage
- Validate server events for all payment methods
- Ensure consistent conversion visibility across Google Ads, Meta, and GA4
Our goal has always been to help you get the performance expected from server-side tracking, and we are ready to bring everything to completion anytime.
We started working with Conversios a few months ago and Avinash Baghel and the rest of the team has been extremely helpful and responsive in helping us to accurately track the results of our social media ad campaigns. Very satisfied so far!
Hi there,
Thank you for your feedback.
We are glad that our team were able to assist you with you.
Feel free to reach out to us with any tracking concerns you may have and we would be gladly assist you.
Great App, even better Support Team. We have been using it for a year now and are very happy with the service.
Hi there,
We are glad to hear that you are happy with our app and support.
Feel free to reach out to us in case of any assistance needed.
Ondersteuning
App-ondersteuning wordt verzorgd door CONVERSIOS SYSTEMS LLC.
Hulpbronnen
Deze ontwikkelaar biedt geen directe ondersteuning in het Nederlands.
Ontwikkelaar
Sharjah Media City, Sharjah, UAE, P.O. Box No. 242986, Sharjah, SH, 242986, AE
Geïntroduceerd
1 augustus 2023
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