DTCUP Attribute Studio

See which channels participate in orders, with consent-aware journey context.

DTCUP Attribute Studio connects Shopify order and product data with permitted visitor events. Create dated attribution reports using first click, last click, last non-direct, linear, position-based or time-decay models. Explore channel participation, shared journeys and each order's recorded actions. Unmatched orders remain unattributed, and reports flag incomplete historical coverage. A Web Pixel records visits only when analytics consent permits.

• Compare six attribution models on saved order reports
• Explore channels, campaigns and first, assist and last participation
• Inspect each order's permitted action timeline