Facebook & Instagram

The Facebook App on Shopify is a helpful tool for connecting your store to Facebook and Instagram. It makes it easy to sync your products, run ads, and track performance using the Facebook Pixel.

What I like:

Easy to link products to Facebook and Instagram

Ads are easier to manage

Good tracking for how your ads are doing

Helps set up Facebook and Instagram Shops quickly

What could be better:

Setup can be confusing if you have more than one account

The layout of your Facebook Shop can’t be changed much

Support is sometimes slow to respond

Overall, it’s a great app if you want to sell through social media. Just be ready for a few setup issues at the start.

Just so much trouble getting it to work. Otherwise I would give it a good review! The people at Meta have been very hard working and helpful. It's been so hard to fix and solve my problem. It's been going on for several weeks and it's still not working. There were so many things wrong and the speed and ability to solve these problems has been incredible difficult and really hurt my business. I'm still hopeful and they continue to try and help. It's hard to understand the holdups, but it may be bureaucracy or simply red tape in the system. I have a business that has existed for nearly 30 years and they can't verify it which seems incredible. I've spent many sleepless nights trying to solve this problem. I believe most people would have given up. I have at least 200 hours into this effort. Weeks until 4 am. When I get them on the phone, they stick with me and do all they can. The people have been great and I try to keep a good attitude. I'm creating a national holiday for myself when and if I ever accomplish my goal of connecting my Shopify to facebook and Instagram. It will be a joyous occasion. I don't give up easy, maybe I should, but I hope one day I'll look back and say it was worth it. From a broke businessman struggling to get to a starting point, may your struggles be easy!

Sometime due to sync or other reason we have to uninstall the app and each time it create a new catalogue which is frustrating. Due to this we have to connect this new catalogue to all campaigns manually and even for a few type of campaign there is no option to add new one and the only option left is to create new campaign due which we loss the historically data.

Kindly fix this issue and allow users to connect the existing catalogue after uninstallation

Ingenting fungerar och man får hela tiden felmeddelanden som:
"Sorry, something went wrong.
We're working on getting this fixed as soon as we can.

Go back"
Jag har spenderat timmar på att försöka lösa det, men hamnar bara i en loop av värdelösa hjälpsidor

Not worth the $$ as i dont have the ability to tag products, i am relying on people seeing the ad, then going to my page to access my website.
I have ran several and have not gotten a single sale.

It never connects to my Meta Business account. Always in review I stayed in review for a year. Finally disconnected and reconnected same issue. **Update * Issue resolved. Thank you so much sorry can't remember her name but she was patient and understanding.

This app has completely failed. My entire store will no longer sync with Facebook ads. I've spent hours with their support team. They are as lost as I am in attempting to get the app to work.

App does not work properly. Items in shop show most expensive variants instead of cheapest. This is costing me sales. Have been trying to get help and no one from shopify or meta seems to be able to fix this.

Cannot use the sync app feature if your shop does not accept shopify pay and if your a skincare business you already know shopify does not process payments for that type of business so why even offer the FB app. for companies that sell skin care products, but yea

Very limited functionality and therefore not recommended to use. E.g. Draft Orders are tracked as conversions and therefore heavily impact ad results. All of a sudden, we had a ROAS of over 100.