Facebook & Instagram

We've been using the Facebook & Instagram app by Meta on our Shopify store to connect our product catalog with social media, and overall, the experience has been mixed. The integration between Shopify and Meta platforms is seamless once set up correctly. Our product catalog syncs automatically, making it easy to tag products on Instagram and Facebook, which has helped boost product visibility. The built-in connection with the Meta Pixel also allows us to track customer behaviour and run retargeting ads effectively. However, the initial setup process is not beginner-friendly. It involves multiple steps—from verifying the domain to linking the correct Business Manager, Catalog, and Ad Account—and can be frustrating if you're not familiar with Meta’s backend systems. Approval for Instagram Shopping took longer than expected and lacked clear feedback. Support through the app is limited, and most issues require navigating Facebook Business Manager, which isn't always intuitive. Despite the challenges, the app is a powerful tool for selling across Meta’s platforms once everything is connected properly. For small business owners or new users, there’s a learning curve, but it’s worth the effort. We’d rate it 4 out of 5 stars.

Absolutely impossible! A nightmare experience every time I try to even connect to meta via SHOPIFY. The hours I have spent mucking about with it. And then I totally ignore it for months as it is so soul sucking until I have to do it again because my products have disappeared. It used to be seamless when it was just SHOPIFY and Instagram.

Wasted hours trying to connect facebook and instagram business accounts. Both are not working, instagram for some reason is not even connecting. when i press connect account it doesnt give me even option for instagram- it goes directly to facebook. Please sort it out or give me guidance how to do it. Accounts are linked in facebook and when i post smth it goes to both automatically.

I am having a bad experience. I have several issues within meta business suite with mt catalog when running ads and tagging post. I have been trying to get this resolved for two months. The newest problem caused me to stop all ads because I am wasting money if my catalog is not functioning as it should. I cannot get anyone to follow through and help me. This has a substantial impact on my ability to make sales and I have spent thousands on ads. I had a call scheduled today and never received that call. I am very frustrated as facebook ads was the only place I was advertising and then these critical issues appear and no one can help me. I spent 4 hours yesterday waiting for help and 12 hours of my day was wasted on this issue and today I don't get that scheduled call. I don't even know how to move forward now. So much time and energy wasted over the past couple months and all I need is these issued fixed. I get bounced around from tech support person to another person only to be doing the same things over and over with no resolution. I am frustrated and cannot do these chats as they are not effective. I was very excited about this new venture and was getting sales and now I am shut down because I cannot get the help I need from facebook. I cannot even call someone or open a new chat. They want me to sit in front of a computer for hours just waiting for someone to rejoin the chat. This is a terrible experience and lots of money was wasted and my latest campaign is no longer listed.

I haven't got to use the new updated cross platform checkout but am excited that everything is so simply synced between Facebook, Instagram, Shopify, and seeing stats included with Google is great! With customers checking out through my website I feel it is much more secure than having transactions coming from different areas.

He repetido el mismo proceso de conexion con Shopify 3 veces y aun no detectta la conexion

App doesn't work as marketed. We've had sales via Instagram however we're unable to capture payments. FB support is also very unhelpful.

Not the best app if you sell intimate clothing, constantly rejected even if the item is on a manequin. Can't be bothered with the appeal system as it does nothing to help the merchant.

Could be a very interesting app, unfortunately is not working for EU because not allowed.
Would be a good idea to inform European user about this from both sides Shopify and Meta.
Other good idea would be to develop a tool to publish posts directly from the app

Keep getting items rejected, then I correct listing but cannot file for appeal or to be looked at post-correction