Facebook & Instagram

We've been using the Facebook & Instagram app by Meta on our Shopify store to connect our product catalog with social media, and overall, the experience has been mixed. The integration between Shopify and Meta platforms is seamless once set up correctly. Our product catalog syncs automatically, making it easy to tag products on Instagram and Facebook, which has helped boost product visibility. The built-in connection with the Meta Pixel also allows us to track customer behaviour and run retargeting ads effectively. However, the initial setup process is not beginner-friendly. It involves multiple steps—from verifying the domain to linking the correct Business Manager, Catalog, and Ad Account—and can be frustrating if you're not familiar with Meta’s backend systems. Approval for Instagram Shopping took longer than expected and lacked clear feedback. Support through the app is limited, and most issues require navigating Facebook Business Manager, which isn't always intuitive. Despite the challenges, the app is a powerful tool for selling across Meta’s platforms once everything is connected properly. For small business owners or new users, there’s a learning curve, but it’s worth the effort. We’d rate it 4 out of 5 stars.

This app helps to simplify staying on top of your Meta Ads, which products are synced, and which are having problems. I do with it provided more specific information when it tells me "something is wrong."

Setup was a little tedious, but once you have connected your store correctly there is nothing else to worry about, has worked well as a sales channel for me.

Har hatt litt problemer med tagging.
Og vi har hatt problemer med at vi legger ut innlegg i meta og planlegger disse frem i tid, da kommer det ikke med teksten i instagram innleggene.

I find the Meta Business Manager to be quite complicated, so I appreciate that this app makes it easier to set up a shop on Facebook and Instagram.

However, I would like to see the app offer an option for creating Shopping Campaigns in just a few simple steps.

Additionally, I suggest that the app also includes WhatsApp integration. I’ve been trying to install WhatsApp on my own through Meta Business Manager, but I keep getting error messages. It’s messy and confusing.

We are currently trying to link our Shopify store to our Instagram and Facebook accounts but have encountered an error that prevents us from proceeding. It appears to be a hard stop, and we are unsure if the issue is related to our Facebook account or another aspect of the setup process. We would greatly appreciate your assistance in identifying and resolving the issue so we can move forward seamlessly.

J'aime beaucoup l'idée de pouvoir vendre sur Facebook et Instagram mais la démarche prend du temps et on ne sait pas vraiment combien de temps il nous reste avant que la synchronisation fonctionne et si il faut qu'on effectue une tache supplémentaire ou pas.

Before I can tag my products in facebook and instagram.
I do the same process of uploading photos and information in shopify as before.But now I can not tag my products at all. I need help.

Las políticas de Facebook con respecto a la promoción de bebidas alcohólicas no son nada claras.
Un artículo te lo permiten y otro con el mismo formato y características no lo permiten, solicitas una revisión y lo único que sucede es que la automatización lo vuelve a revisar y te lo restringe, pero no te dice porque, solo que las políticas de comercio no lo permiten.

Algo que me pasó. Un archivo decía vino de culto, que es algo inofensivo y significa que un vino es excelente y que es muy buscado, pero para los algoritmos significa algo así como que es una secta. En otro hacia referencia a una bodega que se llama Anónimas Viticultoras, tampoco me lo permitieron. Y después varias formas de verbos que si los dices de una manera no valen, pero de otra si. Ni se os ocurra mencionar la palabra sin sulfitos añadidos.

Al final, suprimiendo palabras, te das cuenta de como funcionan los algoritmos de Facebook, ya conseguí tener todos los productos aprobados.

Mejorar:
- Ocasionalmente marca errores inexistentes
- No se actualiza automaticamente