Facebook & Instagram

This sales channel needs to integrate better with Shopify checkout options or apps. When they switched to prevent linking out to shopify for checkout, they also decreased sales for stores like mine since the Meta checkout lacks certain features. I can't distinguish between delivery and shipping, or most importantly, there is no date picker to pick shipping dates (which is essential to my type of business). This would be super easy to do (I can code my own date picker with little coding knowledge), yet is not implemented for some reason.

Also, the shipping settings in the app don't show correct rates (if you have live rates), items, etc, so you always have to check the store in the Instagram app to make sure it's working correctly. There needs to be a better way to do this.

It's beneficial for social media marketing. Many of my clients check out those two Apps first before visiting my website

i couldnot connect my shopping catalogue to my facebook and instagram account. its been 6 month, still waiting for review

It doesnt work where I am. Lanzarote, Canary Islands. It asks you to customize, and go through everything but for no reason, as Facebook doesnt allow Shop in Spain. So its quite useless all of this.

Poorly integrated with meta business suite. Difficult to navigate. Difficult to sync products with Shopify. Frustrating UI. Not intuitive. An example of Meta's social media monopoly allowing it to put out a crappy product without suffering any consequences.

This app triggered an 'automation' violation in my Facebook Business Suite. Disabling/restricting my Facebook Ads and Business account without any recourse from Facebook. Now I can't connect Shopify or run any ads. Garbage!

some of my products are not showing up and they are not rejected so I don't know what the issue is. they are supposed to be showing up on the sales channel and they are not. Then when I go to my commerce center, the previews wont even load so I am not completely happy , also I am trying to edit the products that were rejected for size reasons, but they are one size and I did specify them.

app was incredibly difficult to deal with. it was not intuitive at all, had bugs EVERYWHERE, add was a nightmare trying to connect to. For the love of god please fix and simplify this. the connect account butting was totally broken. being able to use these seamlessly is very important. Also, i find the main Meta page to be WAY too cluttered. its impossible to navigate and find what you are looking for and the walk through and tutorials are outdated and don't help much due to all the changes.

Leider können wir keine gute Bewertung abgeben. Würde die App wie vorgesehen funktionieren, würden wir 5 Sterne vergeben. Da Shops aus Österreich jedoch nicht mehr unterstützt werden, ist die App für uns kaum noch sinnvoll. Trotz hoher Werbekosten werden Werbekonten ohne ersichtlichen Grund eingeschränkt. Das erschwert die Arbeit für Shops in Österreich erheblich. Im Vergleich: Bei TikTok können zumindest kostenlos Produktlinks zu Videos hinzugefügt werden – bei Meta hingegen muss man für den blauen Haken bezahlen, um überhaupt zwei Links setzen zu dürfen.

The Facebook App on Shopify is a helpful tool for connecting your store to Facebook and Instagram. It makes it easy to sync your products, run ads, and track performance using the Facebook Pixel.

What I like:

Easy to link products to Facebook and Instagram

Ads are easier to manage

Good tracking for how your ads are doing

Helps set up Facebook and Instagram Shops quickly

What could be better:

Setup can be confusing if you have more than one account

The layout of your Facebook Shop can’t be changed much

Support is sometimes slow to respond

Overall, it’s a great app if you want to sell through social media. Just be ready for a few setup issues at the start.