Flow Analytics by Databrief

Accurate marketing attribution for your store. See which ads and channels really drive your sales.

Flow connects your store to Databrief's analytics platform in one click - no theme edits and no custom pixel code. It tracks the full journey (product views, carts, checkouts and purchases) with first- and last-touch attribution, UTM parameters and ad click IDs. Returning from a payment gateway won't overwrite the real traffic source, so every order is credited to the campaign that earned it. You can also forward conversions server-side to ad platforms with hashed matching.

• One-click setup - the tracking pixel installs itself, no theme edits or code
• First- and last-touch attribution with UTMs and ad click IDs on every order
• Payment gateway redirects never steal attribution from the real campaign