Fueled Attribution Suite

This app is like seeing again after being blind with the native Google Channel.

Tracks about twice as many visits with a higher resolution in Analytics and reports revenue accurately. So far we are very impressed.

I am a bit worried about the rights this app might have regarding data protection/sharing.

If I understand this correctly, this app can use all store data, that flows through this API Google Analytics GA4 stream for their business and also give/sell it to 3rd parties.

This would mean, by using this app customers agree that Fueled can use customers shop data and customers, customer data for their own purpose.

If so, this would be a huge deal. This could then affect customers very negatively, if this data goes into wrong hands. And even create competitors.

Please correct me if I understood something wrong.
Thank you.

I had no idea how much valuable and actionable (in every sense of the word) data we were missing out on before we installed Fueled.

Our GA4 reports are now matching up 1:1 with the reality we're seeing on Shopify, plus we're getting access to additional data points and audiences that hadn't previously been available to us at all.

Same goes for our event matching on Google and Meta's ad networks. The event match rates and data being fed back to the networks are significantly better than we were seeing before, even with cAPI setup. Now those networks can optimize more efficiently and drive lower CPAs.

Outside of the app itself, the above-and-beyond service from Sean and the team has been incredible. They're viewing the data in our accounts, matching it up with our Shopify data, and letting us know (unprompted) where things can be improved, whether the issues are solved by Fueled or if it's because of an issue in our website code or something else that's technically non-Fueled related.

As a small team that type of partner means everything. This app is worth more than it's currently priced at. If you do any paid marketing or otherwise want to improve your own reporting it's a must-have.