Fueled Attribution Suite

I had no idea how much valuable and actionable (in every sense of the word) data we were missing out on before we installed Fueled.

Our GA4 reports are now matching up 1:1 with the reality we're seeing on Shopify, plus we're getting access to additional data points and audiences that hadn't previously been available to us at all.

Same goes for our event matching on Google and Meta's ad networks. The event match rates and data being fed back to the networks are significantly better than we were seeing before, even with cAPI setup. Now those networks can optimize more efficiently and drive lower CPAs.

Outside of the app itself, the above-and-beyond service from Sean and the team has been incredible. They're viewing the data in our accounts, matching it up with our Shopify data, and letting us know (unprompted) where things can be improved, whether the issues are solved by Fueled or if it's because of an issue in our website code or something else that's technically non-Fueled related.

As a small team that type of partner means everything. This app is worth more than it's currently priced at. If you do any paid marketing or otherwise want to improve your own reporting it's a must-have.

Fueled has helped us transition smoothly out of UA and into GA4. As well, we're not owning our data and addressing 1st party data. We're excited to move into fueled insights. Sean, the owner, knows data like no other.

A must have app. We're operating a Headless store and saw enormous lifts in bringing Fueled into our tech stack, and also allowed us to drop well-know/antiquated approaches for increased accuracy, speed, and support from our event tracking partner. Sean & the Fueled team are great, get your store Fueled!