Easy Tag ‑ GTM & Data Layer

You had clearly stated that the cost was a one-off payment of $350. Now it’s $99 a month!?!?!

The app works perfectly, all data is correctly sent to the data layer, even on the checkout and thank you pages.

It has one of the best customer support services we've found.

I spent 349 dollars on an app that promised a one-time price, and now I find myself paying 100 dollars a month to continue using the service. It's a scam! I want my 349 dollars back!
I will report the incident to the competent authorities having proof with screenshots and videos of the one-off payment from when I signed up for the subscription

Excellent plug-in, which allows the installation of the main tags for Google Tag Manager with related DataLayers, among there all those related to Google Analytics 4. The support is extraordinary! In our case at the first difficulty we contacted support by email and they responded within minutes.. For a more complicated problem Radi made himself available for a call on Zoom and within less than an hour we were able to solve the problem. Radi not only solved the problem but also came to meet specific requests due to the particularity of our e-commerce. They really exceeded all of our expectations and were most gracious, highly recommended app!

App eccellente, facile e intuitiva da installare. 5 stelle al supporto e in particolare a Radi per l'aiuto immediato.

Outstanding support – above and beyond!

Radi didn’t just help me set up the Easy Tag app correctly — he went above and beyond by thoroughly investigating compatibility issues with other apps (like Consentmo) and addressing them over multiple sessions. He provided clear explanations, valuable insights, and stayed involved until everything worked exactly as expected.

I’m extremely grateful for the time and dedication. This level of support is rare in the Shopify ecosystem. Highly recommended!

Nous recommandons totalement cette application. Elle vous permet de connecter très facilement Google Tag Manager avec votre site internet et ainsi suivre les données et actions de vos utilisateurs. Par ailleurs, l'équipe est très réactive et professionnelle. Ils vont vous accompagner en cas de difficulté dans la mise en place de l'application.

App doesn't work. I followed instruction carefully and then tested the website using Google Tag Assistant and the site failed the Google Tag Assistant test. I manually entered the Google Tag and only then did my site pass the Google Tag Assistant test.

I purchased this app for two separate Shopify stores under the original one-time lifetime licence model. I paid a substantial upfront fee for both stores because the app was advertised as a one-time purchase.
I recently came back to use the app and discovered that my lifetime licences are effectively worthless. To continue using the app, I'm now expected to pay around US$99 per month despite already paying for lifetime licences.
Changing your pricing model is one thing, but abandoning customers who supported your app early is another. Most reputable software companies grandfather existing customers onto a legacy plan or provide a fair upgrade path. This app does neither.
I feel completely let down as an early customer. I certainly wouldn't trust the licensing terms again.

I initially purchased it because it was advertised as a one-off payment - which, by the way, was quite expensive. Now, they're shifting to a subscription model, and the new pricing is far from affordable. This sudden change feels misleading and unfair. I genuinely feel scammed. If I had known this was coming, I never would have made the purchase.