Google & YouTube

I installed this in two stores. It was bad in one and terrible in the other. Only part of the data (events) they claim will go into Google Analytics actaully does. Support for it is non existent - you get bounced between different Goole support teams and no one knows who's supposed to help make this integration work.

Our Shopify website has correctly installed the "Google & YouTube" tool, but when tested with the "Pixel Helper," the "Google & YouTube" tool shows as "Loaded." However, performing actions such as opening product pages, adding to cart, and checking out always displays "Events received" as "0." This issue has persisted for several months and is severely affecting our store.

It's ok, the application, although it consumes a lot of time. Because each product has to be configured again in metafields. It doesn't generate enough traffic to be worth the time invested. I prefer to redirect this attention to Facebook marketing, because that's where the money comes from, not from Google search

Un peu compliqué au départ avec les références GTIN ou MPN mais une fois tout bien assimilé comment rentrer les références tout se passe très bien.. Les fiches produits sont validées quasiment instantanément et référencées dans le moteur de recherche Google.

Works fine and easy. could be improved with bulk edites all by a group not per single item.
i mean, add age cat. for 7k products xD
but all other things, pretty good so far.

The application's functionality appears to vary from time to time. Standard events are fickle (sometimes coming close to reality and sometimes having no relationship). This new privacy policy greatly hampered event tracking (tag manager) and campaign conversions. Even by perfectly configuring this new customized web pixel, it is not possible to correctly capture the purchase event as there are payment methods that do not redirect to the thank you page (such as pix and bank slip). The merchant center and analytics work normally, however the tag manager and Google ads leave something to be desired in data capture.

In part, the problem is also the fault of Shopify itself, which makes unnecessary advances and ignores merchants' main issues. Like these new checkout guidelines. Unfortunately, our hands are tied now (technological limitations). I hope Google and Shopify can improve this situation as soon as possible.

In general the relationship with Google is satisfactory, but I must say that I often have problems with disapproval of products for non-corresponding price, but in reality all the products disapproved for this reason are correct with the corresponding price, the frustrating thing is that you can not get support to solve this problem, if someone can help me solve this problem I say thank you.

This app is garbage.
When setting up there is no option to add an existing Google Merchant account number, you can only create an entirely new google merchant account.
This leads to an endless loop of Google/Youtube saying my domain is owned by another merchant. And the Claim Ownership function doesn't work.
So it's imposisble to get my Shopify store ads under my Youtube channel.

I thought that since Shopify was an integral part of Google, the integration would be quick and easy, on the contrary, terrible service, customer support and vague automated responses.
I managed to set up Google Merchant Center through this app, and my account was automatically suspended on the second day, due to "policy violations" with no clear explanations. Without direct communication, only by email it takes days for an automated response that is not understood.
The reasons given, such as "the website needs improvement" and "misrepresentation", are vague and, despite my attempts to resolve these issues, I have received little to no help from Google or the app's support team. It is frustrating and I still do not understand why my account remains suspended.
I have tried to fix this but the lack of clarity and support is disappointing. I was expecting a smoother experience from a platform integrated with Shopify, but instead, it has been a headache.

No conversions or events of any kind are sent to Google, and Shopify provides absolutely zero support. Google also provides zero support. Why even have this? Who is it for, people that don't need to track data?