Gratify: Loyalty & Rewards

Running a pet supply store for 6 years. I've used 3 loyalty apps. Gratify is the one that finally sticks. The custom rewards feature is what did it — I can offer 'free upgrade to priority shipping' as a 200-point reward, which means my margin stays intact. Most apps only let you give discounts, which kills margin. Team hopped on a 20-min call with me to make sure my custom reward was configured right before Black Friday. Real partnership energy.

My customers love the VIP levels more than I do. I set up three tiers and now I get messages all the time from moms asking how to get to Gold. Engagement is through the roof. We also run points for birthday which I didn't think would matter but it's our 3rd most redeemed reward type. Quick story — I had the points widget disappear from cart page on a Tuesday, sent a panic email, the team fixed it same day and followed up the next morning to make sure it held. That's the kind of support that keeps you on an app.

We sell supplements so retention is everything. We installed Gratify specifically for the festival/seasonal double-points campaigns. Black Friday alone we did 38% of our Q4 revenue and I credit like 60% of that to the campaign flow — points stacking, VIP early access, the works. Real number: repeat order rate went from 41% to 64% in two months. Support agent actually walked me through setting up the BF campaign the day before. Wild.