Gratify: Loyalty & Rewards

Running a pet supply store for 6 years. I've used 3 loyalty apps. Gratify is the one that finally sticks. The custom rewards feature is what did it — I can offer 'free upgrade to priority shipping' as a 200-point reward, which means my margin stays intact. Most apps only let you give discounts, which kills margin. Team hopped on a 20-min call with me to make sure my custom reward was configured right before Black Friday. Real partnership energy.

My customers love the VIP levels more than I do. I set up three tiers and now I get messages all the time from moms asking how to get to Gold. Engagement is through the roof. We also run points for birthday which I didn't think would matter but it's our 3rd most redeemed reward type. Quick story — I had the points widget disappear from cart page on a Tuesday, sent a panic email, the team fixed it same day and followed up the next morning to make sure it held. That's the kind of support that keeps you on an app.

Switched from Smile last month and honestly? Wish I did it sooner. We run a small skincare brand (around 1,200 orders/mo), and we were paying almost $200/mo on Smile for stuff we barely used. Gratify does everything we actually need — points for purchases, reviews, birthdays, the whole VIP tier setup — and the free plan covers our volume. Our repeat purchase rate jumped from 18% to 27%. The dashboard is way cleaner too. Setup took maybe an hour total.