Elevar Conversion Tracking

Onboarding was great and well organized. We are up and running and everything seems to be working great.

Elevar has been a great addition to our tracking stack. The implementation team was helpful throughout the entire process.

The server-side tracking setup, Meta CAPI integration, and overall data quality improvements have given us more confidence in our attribution and event tracking.

Recommended for brands serious about data quality and performance marketing.

After moving over to Shopify for D2C I’ve always said that I would never take ownership or run a Shopify site without Elevar. Bad data in, bad data and insights out. If you want a solid data foundation and tag management platform so everything else can work like you need it to then Elevar is an excellent choice. Their Expert Installation is amazing and Raphael has been so good to work with during the expert installation onboarding process. Data Layer and tag management is something that is overlooked or not well understood although nothing else works as well as it should without this platform.

Why Did Elevar Cost Us Millions?

One year ago, we decided to improve our conversion tracking on Facebook and Google Ads, so we switched to Elevar. To ensure everything would work flawlessly from the start, we even paid a few hundred dollars extra for their expert installation.

To our surprise, once the work was handed over, there was a 35% inaccuracy in tracking—even worse than before Elevar. Despite repeated assurances from Elevar that everything was fine, the issue persisted. Their approach to addressing the problem was superficial at best, and time kept slipping away. The result? Several months of essentially non-functional tracking, during which we spent a fortune on campaign costs while losing even more revenue due to the missing 35% of data and conversions. Running campaigns effectively with such inaccurate data was impossible.

When the situation became unbearable, we decided to leave Elevar and requested a refund for the installation and subscription fees. Instead of issuing a refund, they suddenly assigned someone more experienced to fix the tracking. It finally started working properly, but the financial losses caused by their negligence were irreparable. As compensation, they offered us a lifetime 50% discount on the subscription.

For a while, the tracking worked. Then we encountered a new issue—this time with tracking in Klaviyo. Shopify launched a server-side integration with Klaviyo, but Elevar failed to notify customers that this major change would affect them. A single email alert could have prevented the losses. As a result, our Klaviyo tracking stopped working, bringing all our flows to a halt. Once again, Elevar's response was evasive—they wouldn’t admit whether Shopify’s server-side integration conflicted with their own tracking. After weeks of back-and-forth communication, it was confirmed that it did. Their proposed solution? Duplicating our flows: one set running on Shopify’s tracking and the other on Elevar’s. This approach was labor-intensive and utterly pointless. More money wasted.

Adding insult to injury, during this ordeal, their support casually mentioned that we were on an outdated plan that wasn’t advantageous anymore. Following their advice, we switched to a new plan. Something felt off, so I reviewed their original pricing. It turned out the new plan wasn’t more advantageous at all—it was worse. When confronted, their support responded with the same arrogant attitude we had come to expect. So much for their apology with the 50% discount—it didn’t last long. This isn’t just about money; it’s about principles.

Now, five days before our biggest sales event—Black Week—we’re facing another disaster. For two months, Google had blocked all our custom retargeting audiences. After extensive investigation, we discovered that Elevar was at fault again. They had failed to meet Google Consent V2 requirements. For years, we had been using the Pandectes app for Google Consent without issues. However, Elevar implemented a half-baked consent solution without notifying us, negatively affecting the functionality of the Pandectes app. The result? We lost months of retargeting data and spent endless hours communicating with Google support to determine why our audiences were completely blocked.

By the way, these audiences won’t reactivate—we are starting completely from scratch. And imagine the impact of losing a 540-day audience window, especially before Black Week! A single email alert from Elevar could have prevented these losses. We’re talking about millions here.

So now, with just five days until Black Week, we have no retargeting audiences collected. Elevar’s response? Arrogant as ever. They’re demanding another $1,000 for an “expert installation” to fix the issue—despite knowing the extent of the damage they’ve caused. They’re fully aware we plan to leave them right after Black Week, but we don’t have time to implement a new tracking system before such a critical event.

In nearly two years of working with Elevar, the financial losses we’ve incurred are staggering. Even if they offered us a free subscription for a thousand years, it wouldn’t begin to cover the damage.

As the saying goes, what doesn’t kill you makes you stronger. Hopefully, someone can learn from our mistakes and avoid the unnecessary stress and financial loss we’ve endured with Elevar.

Raphael and the team are fantastic, and our implementation process was absolutely seamless. We are already seeing wins for our paid media results due to the increased accuracy of the events being sent back to Meta and Google Ads. Highly recommend!

Excellent experience from onboarding to implementation. Raphael was extremely helpful throughout the process. Our tracking is now much cleaner, giving us more confidence in our data and decisions.

Der Kundenservice konnte uns bei diesem spezifischen Domain-Matching-Problem bisher nicht entscheidend weiterhelfen. Für ein Tool in dieser Preisklasse erwarten wir, dass solche Standard-Konflikte mit der Shopify-Infrastruktur proaktiver gelöst werden. Aktuell leider nur bedingt einsatzbereit, bis das Tracking-Setup stabil läuft."

leider Antwortet uns der Kundenservice auch nicht mehr und ognoriert alle Mails

Working with Elevar support was a great experience. Robin was awesome to work with and went above and beyond to solve all of our technical issues quickly and efficiently. He was responsive, knowledgeable, and made the entire process smooth from start to finish. Really appreciate the support and highly recommend Elevar.

Unbelievable customer service, professionals, kind, and quick to respond. Helped us with a lot of Shopify Markets - Meta integration.
Let's make it short, you need them in your life.

App works well, but the service is what is really exceptional. Worked with Hannah who was extremely thorough and helped us diagnose a challenging data issue. I was so impressed with her level of detail and partnership!