Linkable: Creator marketing

We’re disappointed to read this review as we don’t believe it gives a complete picture of the results generated through Linkable.

Several creator collaborations generated published content and meaningful engagement through Linkable.

One collaboration alone generated over 1,800 likes, 30+ comments and more than 70 reshares on Instagram, alongside genuine interest in the product from viewers. Additional content was also published after you had left the platform.

It’s also important to clarify that creators had to be reviewed and accepted by your brand before products were sent. In several cases, creators were accepted and products were shipped with very limited subsequent communication through the platform.

Clear expectations and follow-up are particularly important for a product that needs to be tried and ingested before a creator can confidently share their experience with their audience.

More broadly, sending a product does not automatically guarantee a post, particularly when no payment is involved, unless a specific deliverable has been agreed as part of the collaboration terms.

Brands often send products to creators as gifts as part of their PR efforts, knowing that not every creator will choose to post about the product unless they genuinely like it or a specific deliverable has been agreed as part of the collaboration. This is why setting clear expectations with creators from the outset is so important.

Since your time on Linkable, we’ve continued to develop the platform and introduced additional controls around creator applications, giving brands greater control over who they collaborate with before any product is sent.

We also wish you had raised these concerns with us while using the platform, as our team would have been happy to help manage the collaborations and address any issues directly.

Hi Grace & Co team,

We’re sorry to hear that you feel this way about your experience with Linkable.

Having reviewed the account carefully, we do think it’s important to provide some context.

Throughout the trial, your campaign remained active, creators were accepted and products were sent, with creators successfully delivering content and promotion as part of those collaborations. The platform also continued to be actively used through the final days of the trial.

While we completely understand that generating sales was an important objective for your campaign, creator marketing does not guarantee immediate revenue from every collaboration. Linkable facilitates creator discovery, content, promotion and affiliate tracking, but we cannot guarantee a specific level of sales or return.

Regarding the subscription, to clarify, the account was charged for one month following four months of free access, during which the platform was actively used.

The subscription automatically converts to a paid plan unless cancelled before the renewal date, which is communicated during signup and through automated reminders ahead of renewal.

We take feedback around communication and expectations seriously and will continue working to make both as clear as possible for every brand using Linkable.

We wish Grace & Co all the best.