CWILL: Loyalty Program Rewards

I've had a great experience using the Loloyal Shopify app. The customer service is excellent – prompt and helpful responses to any questions I've had. The plugin seamlessly integrates into my website, providing a smooth user experience. I appreciate that the functionality keeps evolving with regular updates, making it even more valuable. I highly recommend this plugin for anyone looking to enhance their Shopify store and loyalty program.

Switched over from Smile because their rewards program was costing us $199 a month! This is an exact replica of Smile with more ability to edit CSS. Also at the fraction of the price of $29.99. Customer service is great and answers within less than 5 minutes.

App works as advertised but I have a handful of gripes which make my review 3 stars.
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1. Merging customer accounts in Shopify will not update the customer's points total in the app. That means you manually have to keep track of both account's points totals then manually adjust their balance after the accounts are merged. That's a little annoying.
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2. If a customer places a large order and then their order gets edited to remove some items, their points balance will not be adjusted to reflect this change in order total value. Which means if you reward based on order value (like I'm sure most of us do) you will have to manually adjust your customer's points again every time you edit an order. And these manual adjustments WILL be visible to the customer which doesn't look good on your store's part.
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3. On the app home page they have a 'sales generated by app' widget. As far as I can tell this is just the total amount of sales your store have had since the app was installed. (Maybe its every order which gets rewards, but since every order gets rewarded in our program by default its just a useless metric). There is no way to hide this or show/hide it based on Shopify Staff permissions. This means that any staff member in your organization who has access to the app will be able to see your store's lifetime sales figure since the app was installed (as will the Loloyal app developers). And this figure never seems to reset by month, week, etc... I promise that helping customers which their point's and rewards totals is something that even the lowest level permission staff member in your organization will have to do at some point so just be aware of this.
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Other notes, customer support is timely for basic questions. Widget customization seems to be better than most other rewards apps we have tried. The admin loads 99% of the time on first try. You can import / export customer points balances (importing was a little tricky for us but the support was able to help us get it sorted ).

UPDATE FOLLOWS (7/13/26)

I decided to try Loloyalty because their pricing seemed reasonable for a store just starting its loyalty program. The Starter level is sufficient and does almost everything I need; I've been frustrated before by apps that have a free or low-priced option only to find that the money-saving tier is crippled to the point of not being usable, but that's not the case here.

The app and its widget are highly customizable and I got them to reflect my site's style. The widget can be opened with a button or by using a URL. I have complete control over how many points are issued for each activity, whether it's transactional or social, again without any limits because I'm only on the Starter plan. Customer service has been available and friendly, and the developers seem very interested in customer input.

The weak points are the notifications and the referrals portion of the program. I understand they're working toward letting us customize the emails, which is good because it's needed. I've opted to turn their emails off altogether. It needs better integration with Shopify's email module and Flow so we can plan our own communications rather than depend on theirs.

I do like that the referral program lets me decide exactly what each party receives: I give the referring member points while the prospective customer gets a percentage off coupon, but you could just as easily change either to free shipping or a free gift. That said, the communications are terrible. If the member wants to send an email to a friend, it is so badly formatted as to be almost indecipherable. The landing page has zero branding and is so poorly translated that I am truly concerned that prospective customers will think it's a phishing attempt. Neither the referral link nor the discount code generated for the customer is exportable, so I can't create my own email campaign, and because the discount code is only available on the landing page, I can't opt to circumvent that. They mentioned that the referral link can be sent to Klaviyo, but what about those of us who don't use Klaviyo (and, for that matter, why only Klaviyo), plus that still requires us to use the terrible landing page. So, all of that is why I deducted a star.

Even though I have complaints and think there are serious issues that need to be resolved, I am mostly happy with and am still using the app.

EDIT 7/13/26_______________________

We have been using TrustWILL Loyalty & Referrals (originally Loloyalty) for over a year-and-a-half now. I gave it four stars in the beginning, but due to the many, many improvements I’ve seen and the responsiveness of the team in incorporating user suggestions in those updates, I wanted to give them the fifth star.

This does not mean that TrustWILL is perfect, but it has come so far from what it was. I complained back then about notifications, and they have made it so we can completely customize all of our program-specific communications. The landing page I disliked — let’s be honest: hated — is gone, replaced by a much better system. And the points can now be synced with a customer’s Shopify record (via metafields).

We also use Judge.me for reviews, and the two apps work pretty much seamlessly together. Because of the then-lack of customer information pages, we created our own, but now that is also included in the app.

As I said, there is still room for improvement, but I know of very few things in life that can’t be made better. The important part is that these folks ARE making improvements on a regular basis and genuinely seem to appreciate suggestions and feedback.

Mariadel della chat di supporto è stata gentilissima e super disponibile a rispondere e a risolvere tutti i miei dubbi. Servizio impeccabile.
L'app di per sè è molto intuitiva e ben strutturata, esattamente quello che cercavamo per il nostro sito.
Interamente personalizzabile in base alle proprie esigenze e necessità.

Stay very far away. The company is very dishonest , deceitful, & pushes to get you to provide them with full access to your shopify admin whenever you are experiencing an issue.

I was able to get their A.I. chat bot to explain that the reasoning why they wanted full access to the shopify admin was so they could edit miscellaneous code within' the theme of your store. In which no other app has ever asked for this amount of access, especially when I contacted them in regards to the order count they put in place is counting orders from other marketplaces, such as eBay, Walmart, Amazon, etc. & counting those orders to your allotment of orders they let you have per month. I simply just wanted them to make it so that the only orders that count are orders from actual members of the program & who are fully registered on our website. We do not want points being given out to customers from other marketplaces that have no access to the points.

What kind of coding would they do to our shopify theme if we granted them full access? Who is to say. But this is an issue that is part of their actual app, they DO NOT NEED ACCESS TO YOUR SHOPIFY ADMIN.

La aplicación es excelente, la acabo de integrar a mi tienda, tiene muchas opciones para recompensar a los clientes si dejan opiniones, ó si recomiendan amigos, y ya empezó a funcionarme. La atención al cliente es muy rápida.

Muy buena app, me gustaría que el plan gratuito fuera más amplio pero bueno, mucho mejor que otras que he probado

**EDITED again after 3 years. They have fixed all the issues I've listed! Thank you!

**EDITED review after using for 11 months:
App has a lot of helpful features but their event planning feature doesn't work. It shows prematurely on the customers end and deceives them into thinking they're getting a point boost (when in fact, it's not live yet). After checkout, the points they receive is the normal point amount and not the future event boosted total. I think customers might think that's deceptive. You can plan point boost events but you would have to pause and activate them before it starts. I spoke to customer service that that's what she told me to do and thanked me for the feedback. The new pop up feature also doesn't work.

I set up this app in about a day and spoke to a couple different customer reps, they were all very nice and helpful. They guided me through set up and helped with a small customization where I needed the arrow color changed. I like that this app can reward points for subscribing to the newsletter and product reviews (with Judge.me integration).

GOOOOOD