Molecule: Ads & Attribution

Molecule: Ads & Attribution

Pricing
Free plan available. Free trial available.
Rating
5.0 (4)

Make ads, launch them to Meta, Google and TikTok in one step, and fund the ones behind real orders.

Molecule runs your ads as one loop, judged by your store's real orders. Make: swap a new product and its exact price into last week's banner, in every size Meta and Google ask for. Launch: send the ads to Meta, Google and TikTok in one step, building campaigns and ad sets as you go. Steer: every order is tied to the ad that earned it, counted once and net of refunds, and budget moves come to you with their reasons to approve. Fritz, the built-in AI assistant, answers questions about any number.

Molecule runs your ads as one loop, judged by your store's real orders. Make: swap a new product and its exact price into last week's banner, in every size Meta and Google ask for. Launch: send the ads to Meta, Google and TikTok in one step, building campaigns and ad sets as you go. Steer: every order is tied to the ad that earned it, counted once and net of refunds, and budget moves come to you with their reasons to approve. Fritz, the built-in AI assistant, answers questions about any number. more
  • Ad maker that keeps your real product and exact price in every ad size
  • Launch the same ads to Meta, Google and TikTok in one step
  • Attribution on real store orders, counted once and net of refunds
  • Budget moves and stop-loss pauses based on real orders, each with its reason
  • Ask Fritz, the built-in AI assistant, about any campaign, ad or number

Languages

English

Works with

  • Criteo
  • Facebook Ads
  • Google Adwords
  • Google Analytics
  • Pinterest Ads
  • TikTok Ads

Pricing

Choose the plan that best fits your business.

Free

Free

Features

  • Live Today on every ad channel
  • LaunchPad: Meta, Google and TikTok
  • Creatives report with fatigue signals
  • 1 tracked competitor
  • Unlimited stores, users and ad accounts
  • Unlimited Users
  • Dynamic Currency conversion

Starter

$99 / month

Features

  • Everything from Free plan, plus:
  • BuilderPad: ads with your exact prices
  • Fritz, plus MCP for Claude and ChatGPT
  • Attribution on Shopify, GA4 or Mixpanel
  • Net ROAS after refunds and discounts
  • Google keywords, search terms, PMax
  • Email reports and full history
  • 10 tracked competitors

14-day free trial

Pro

$189 / month

Features

  • Everything from Starter plan, plus:
  • Budget proposals with their odds
  • Stop-loss that pauses losing ads
  • Autopilot: new ads from your winners
  • Fritz drafts budget changes
  • Country reports
  • Cohorts, LTV and CAC payback
  • On/off and budget edits from every table

14-day free trial

Enterprise

$649 / month

Features

  • Everything from Pro plan, plus:
  • Custom attribution models
  • Snowflake, BigQuery, Redshift delivery
  • 350+ source connectors
  • Custom visualisations
  • Dedicated Slack channel

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options

Reviews (4)

Overall rating
5
Counts per rating level
  • 100% of ratings are 5 stars
  • 0% of ratings are 4 stars
  • 0% of ratings are 3 stars
  • 0% of ratings are 2 stars
  • 0% of ratings are 1 stars
November 7, 2025

Molecule Marketing Analytics gives a clear view of all our campaigns in one place. The attribution models make it easy to see what drives sales, and the dashboard is simple yet powerful.
We love being able to manage ads and budgets directly everything just works smoothly. Great tool for optimizing performance!

Filippo Loreti Watches
United States
1 day using the app
February 3, 2025

Molecule is now our centralized core metrics dashboard. We can now easily track our total marketing performance in one place. We especially enjoy how they have 3+ attribution models, allowing us quick insights into time-to-purchase.

MAY I JEWELLERY
Australia
10 days using the app
November 27, 2025

Great app! Molecule Marketing Analyticapp gives us clear insights and helps us understand our performance much better. Easy to use and very reliable.

La Lune
Hong Kong SAR
20 days using the app

Support

App support provided by Molecule data, UAB.

Developer

Molecule data, UAB

Zvalgu str. 7, Vilnius, 08337, LT

Launched

September 25, 2024

Data access

This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .

View customer data:

Sensitive data, device and activity data

  • Sensitive data

    Name, email address, physical address

  • Device and activity data

    Geolocation, IP address, browser and operating system, browsing behavior, client ID cookie

View staff and contributor data:

Store owner

  • Store owner

    Name, email address, phone number, physical address

View and edit store data:

Customers, products, orders, discounts, gift cards, marketing, store analytics, Shopify Functions

  • View customers

    Browsing behavior, customer data

  • View products

    Inventory, products, collections

  • View orders

    Assigned fulfillment, draft orders, order fulfillments, merchant managed fulfillment, all order history, returns, shipping information

  • View discounts

    Discount codes and promotions

  • View gift cards

    Gift cards

  • View marketing

    Marketing events

  • View store analytics

    Analytics, reports

  • Edit Shopify Functions

    Cart and checkout validations

  • View other data

    Price rules, locations

More apps like this

4.9 out of 5 stars 194 total reviews • Free
Facebook Pixel & Meta Pixel (CAPI) with Feed & Catalog
4.8 out of 5 stars 395 total reviews • Free plan available
Track Meta Pixels Facebook, TikTok Pixel, CAPI, Feed & Catalog
4.9 out of 5 stars 121 total reviews • Free to install
Accurate Meta Pixel tracking to improve your Facebook Ads

Want to add an app?

Try Shopify free for 3 days