MP Tracking: GA4 Analytics

Server-side conversion tracking for Google Analytics 4 (GA4), with a quick and easy setup.

MP Tracking Pixel gives merchants a focused way to send storefront and checkout events to Google Analytics 4 without managing a custom tracking setup. It combines Shopify Web Pixels with server-side event delivery, so merchants can track key ecommerce actions, configure which events are sent, and align product item IDs with their reporting needs. This helps merchants keep GA4 data organized and use clearer conversion reports for marketing decisions.

• Track storefront and checkout events in GA4 with server-side delivery.
• Choose the ecommerce events that matter for your GA4 reports.
• Map product item IDs to match your GA4 and product feed data.