Boost AI Search & Filter

The support team was very helpful and responsive. Thanks to their prompt and expert assistance, the styling of my widgets was perfectly aligned with the style of my webshop.

Update August 2026 (shocking news)

Deception and scams – you’re made invisible if you don’t pay enough, and you’re told that if you want to be visible, you have to buy a certain feature. Meanwhile, the app takes your products offline from Google!

Following an in-depth SEO audit, it appears that the app takes parts of your product and collection pages offline for google. This means that deep within the code, it is specified that page elements such as the product description, title and meta descriptions are not visible when the website is crawled.

In our code, we’ve found that this is only disabled if you don’t pay for that part of the app. It’s no surprise that you’ll see SEO growth, because then they reverse the code and display all products again. Our competitors were visible for over 21,000 keywords, whereas because of this little trick, we were only visible for just 1,000.

Since the SEO tool was rolled out with this code, you’ve seen a drop in organic traffic. We only used the filter function...
I not only find this reprehensible, but it’s pure deception designed to push you to upgrade to a more expensive plan so that you do become visible. Because then your products aren’t held hostage. Since the app was taken down (and these code elements manually removed!!), we’ve seen significant growth in organic traffic, which is still increasing every week. Thanks to our long domain history, we’ll gradually recover from this, but younger domains won’t be able to overcome such issues.

Never install this app if you want to be findable on Google at all.

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Summary: Be careful with this app! Unexpected costs, price hikes from 60 to 299 dollars, a lack of transparency, and they withhold features if you don’t upgrade straight away. It’s shocking how these developers treat online shops.

We’ve been using this app for quite a few years now, for our filters amongst other things. As the app’s features expanded, so did the price – even though we didn’t actually need all those features. Fair enough, as long as it works.

Last month, we received an email stating that the price of our plan would be increased by 30 per cent (from $60 to over $90). Not great, but okay. This charge had already been taken.

If you look at the pricing, it’s very unclear what the product limit actually is. Yet they’d decided that we’d ‘suddenly’ exceeded the limit. Support were initially vague about it. They demanded that we switch to a plan that was three times as expensive. From $60, to $90+, to $299. We weren’t given a transition period and all our filters were disabled. Nothing worked for website visitors anymore.

We’ve switched to Shopify’s own FREE Search & Discovery for the filter functions, which works just as well. Think twice before installing this app. If they think your shop is doing too well, they’ll suddenly raise the price using vague excuses. After much insistence, they claimed we’d exceeded the limit with 6,000+ products. We certainly don’t add that many new products in a single month.

Their business practices are therefore more than a bit dodgy.

Setup didn't go as planned unfortunately, support tried to help but when it worked it actually looked worse than my native filters and grid. Not worth the hassle.