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Schema SEO has honestly been one of the most useful apps we’ve added to our store. We scheduled an onboarding call after installing it, and everything was explained clearly from start to finish in a way that actually made sense, even for things that normally feel technical or confusing.
Berker was the person who helped us throughout the process and he was extremely patient, knowledgeable, and genuinely helpful. He took the time to walk us through the setup, explain how the schema works, and made sure everything was properly configured for our store.
The app itself is very well built, easy to use, and gives a lot more confidence that our SEO structure is correctly optimized. Highly recommended for any Shopify store serious about improving visibility and search presence.
Great onboarding and walkthrough of the services. We got custom support for implementing schemas based on brand and storefront requirements. The representative, Berker, provided an in-depth analysis of the schema issues, solutions, and guidance for future schema implementations.
Exceptional app, support, and customer service. Setting up the app after install was as easy and quick as can be. After that I attended the onboarding meeting and got a very informative presentation that ensured that I was understanding all of the available features on the app and that I was using them properly.
they are very knowledgeable
Berker was extremely helpful and informative. Covered all the sections and helped with initial optimization. I look forward to our evaluation call in 2 weeks
This has been a seamless installation experience. I was able to figure out most of the set up before my initial onboarding meeting, which left time to ask more detailed questions. Berker gave me a good introduction to understanding in depth what value we are receiving from the app. I highly recommend!
CATASTROPHIC IMPACT ON 5 STORES
Schema Plus destroyed my rich snippets across 5 e-commerce stores, causing 50% revenue loss for months.
MAJOR TECHNICAL FAILURES:
App claims Judge.me integration but NEVER generates aggregateRating in JSON-LD
Malformed URLs with escaped characters (//, \u0026) breaking Google indexation
Seller information completely missing from offers
Logo URLs returning 404 errors permanently
Single image generated despite complete product galleries
HTTP instead of HTTPS in @context
Broken breadcrumbs despite "enabled" status
INCOMPETENT TECHNICAL SUPPORT:
First response: "Rich Results Test looks okay" - showing complete ignorance of difference between validation and SERP display
Systematically blame Google instead of acknowledging their bugs
Deflect to third-party apps (TinySEO, Avada) even on stores without these apps
Ridiculous delays: "1 month wait" for basic corrections
Support exploits merchants' technical knowledge gaps
COMPETITIVE COMPARISON:
TinyIMG solves ALL these issues in 10 minutes:
aggregateRating perfectly integrated
Clean HTTPS URLs
Complete seller information
Multiple images handled
Competent technical support
REAL BUSINESS IMPACT:
50% revenue drop across multiple stores
Rich snippets disappeared despite "valid" Rich Results Test
CTR cut in half without stars in SERP
Lost customers to competitors with rich snippets
Months of damaged SEO performance
THIS IS A SCAM:
Schema Plus charges for broken functionality, refuses to acknowledge their bugs, and keeps merchants paying with false promises of fixes.
TECHNICAL EXPERT CONFIRMATION:
Had SEO expert analyze the issues - confirmed Schema Plus generates fundamentally broken structured data that exploits merchants who don't understand technical implementation.
RECOMMENDATION:
RUN from Schema Plus. Use TinyIMG or manual implementation. Literally anything else works better.
This app literally destroys your SEO business.
Save your money and sanity - choose ANY other schema app.
Thank you for taking the time to share detailed feedback across the stores, Goatkits Store, and NipponKits.
Since the concerns you've raised are identical, we're addressing them together here in a single response. We've reviewed each point carefully and would like to provide some clarification based on our current technical implementation.
1. Judge.me integration and missing aggregateRating
We’ve double-checked this using Google’s Rich Results Test(https://search.google.com/test/rich-results/result?id=-ygnlHRtwQ96YhisRKUD5g), and it shows that SchemaPlus was successfully generating the expected aggregateRating and review data for products. We understand the importance of this feature and have confirmed it was functioning as intended.
2. Escaped characters in URLs (//, \u0026)
The use of \u0026 in JSON-LD is a safe and standard way to represent &. Google’s structured data guidelines fully support this, and it does not negatively affect indexing. These encodings are commonly used to prevent conflicts when JSON is embedded in HTML and are interpreted correctly by search engines.
3. Missing seller information
The same Rich Results Test confirmed that seller and brand information are included under the product offers. This data should be fully visible and valid in the structured markup.
4. Logo URLs returning 404
This issue may be due to the Organization logo uploaded via SchemaPlus being removed from the Shopify store’s assets. Once a store removes the uploaded logo or uninstalls the app, we lose access to those assets and cannot verify them.
5. Only one image generated
Our current schema includes multiple product image URLs, and we’ve confirmed that all available product images are included in the structured data.
6. HTTP in @context
According to schema.org documentation, using http://schema.org or https://schema.org in the @context field is treated the same. Both are valid and accepted. https://schema.org/docs/faq.html#19
7. Broken breadcrumbs despite “enabled” status
During your time with SchemaPlus, we observed functional breadcrumbs on search results, which matched the expected output. It’s unclear what specifically was perceived as broken, but we’d be happy to discuss further if you choose to reinstall.
8. Support message referencing Rich Results Test
You’re right that there’s a difference between validation and live display in SERPs. However, Google's own documentation(https://support.google.com/webmasters/answer/7445569) clarifies that passing the Rich Results Test does not guarantee that rich snippets will appear in search results. We meant to share that structured data was correctly implemented, but acknowledge that our communication could have been more nuanced.
9. “Blaming Google”
We aim to be transparent. Our intention was not to shift blame but to inform that Google ultimately determines what appears in search, and structured data implementation alone does not guarantee display.
10. Mentioning third-party apps
We do not place blame on other apps. However, we sometimes alert users that apps with aggressive speed optimization features may inadvertently delay or block schema scripts. This is shared in the interest of troubleshooting and transparency.
11. Translated handles
Currently, SchemaPlus supports translated pages, but translated handles created by certain translation apps can prevent schema from loading. This is a known limitation, and we are actively working toward a more robust solution.
We understand that our support did not meet your expectations and that the app caused concern for your business. Your feedback is important and will be shared internally to help us improve both our product and support experience.
Wishing you success with your stores moving forward.
SchemaPlus Team
Perfect
amazing call the agent guided me to use the app and I had no idea how useful this app could be for my business
Recently installed the app which was straightforward and easy to do.
Dashboard is intuitive and guides you through each section easily so you can understand what to follow and check.
Had onboard call with Yaprak where i learned how to fix google search issues and get the best performance from our review stats with some good advice after the call to carry out some changes for future testing.
Would recommend this app if you are looking for a solid solution for your schema issues with Shopify.
