Selfnamed: Cosmetics on demand

We’ve been working with Selfnamed since launching our skincare brand, and overall our experience has been very positive.

The platform made it possible for us to start our own brand without the huge minimum order quantities that would normally be required in the cosmetics industry. There is a great selection of products and formulations, the process of creating and launching products is straightforward, and we especially appreciate having access to EU-made skincare with relatively low barriers for a small and growing brand.

What we value most is the support and communication. Whenever we’ve had questions, the Selfnamed team has been helpful, responsive and genuinely interested in hearing our feedback and understanding what growing brands need.

Of course, as our brand grows, we would love to see even more customization possibilities in the future, particularly when it comes to packaging and product development. But overall, Selfnamed has given us a great foundation to start building brand and we’re excited to continue growing alongside them.

I’ve been working with the app for nearly two years, and they’ve done a great job; the products are high-quality, and they’ve responded promptly whenever I’ve had a question.

Excellent platform for building a skincare brand on Shopify. Low minimum order quantities, solid formulations with a good range of ECOCERT COSMOS certified options, and complete ingredient documentation. The Shopify integration works smoothly: products, mockups and updates sync without hassle.

Support deserves a special mention: questions about formulations, certificates or INCI details get clear written answers, even when the answer is "that claim is not supported." That honesty saves you from compliance mistakes.

Running a full range across face, hair, body and baby care this way. Recommended for anyone serious about starting a private label brand.