SEOWILL: AI SEO & AI Blog Post

Hi there, This is Jenny, supervisor of the SEOWILL Team.

Thank you for taking the time to verify our findings against an independent tool. That's a higher level of rigor than we usually see, and your feedback on all three points is completely accurate. Here is a straight answer for each issue you raised:

Stale audit data: We run a full page scan upon installation, then rely on manual on-demand re-scans rather than scheduled background crawls—because with large catalogs like yours (~12,000 SKUs), continuous re-scanning can become resource-intensive very quickly. While the option to re-scan specific issue groups exists within the SEO Checker, it is located one level deeper in the interface. This means the high-level summary overview you were looking at could easily become outdated without any clear indicator. That is a design oversight on our part, and we are currently reworking this workflow to make data freshness much more transparent.

Title length accuracy: This was a deliberate product trade-off that we got wrong. Originally, our check measured the rendered element on the live site, which is technically the correct approach. However, because our app's editor can only write to Shopify’s SEO title field (and cannot automatically alter theme code that appends store names), merchants would update their titles, see the warning persist, and get confused. Asking non-technical store owners to manually edit theme.liquid was not a viable solution either. As a temporary workaround, we aligned our check with the Shopify admin field itself. While this made the warning behavior predictable, it also made the measurement inaccurate for stores whose themes append site titles. As you correctly noted, following a "title too short" recommendation in this context could actually hurt performance. We are moving back to measuring the full rendered title (in pixel width) while clearly indicating which portion is added by your theme so warnings are precise and actionable.

Uninstall code residue: Our speed optimization feature modifies theme files, including asset minification and code snippets. Once the app is uninstalled, our theme API access token is revoked, which prevents our system from automatically reverting those code changes. This is why we advise merchants to duplicate their theme prior to optimization, as republishing the clean backup is the simplest rollback method. While this API constraint is real, it doesn't excuse the user experience: our pre-optimization warning was not clear enough, nor did we adequately explain what files would remain or how to safely clean them up manually. That is entirely on us, and we are updating our offboarding documentation and in-app warnings accordingly.

I have also sent a personal follow-up email to your inbox containing our proposed solutions and a compensation plan. Whenever you have a moment, please feel free to reply directly to my email so we can take care of this for you.

If you are ever open to giving us another look in the future, we would truly welcome it. In the meantime, thank you again for taking the time to write such a detailed and constructive review.

Best regards,

Jenny | SEOWILL Team

Good day!

This is Jenny, the Supervisor of the SEOWILL Team. I completely understand how frustrating and concerning it can be to receive an unexpected charge, and I sincerely apologize for the inconvenience and disappointment this has caused. First, I would like to reassure you that our Free Plan does indeed include access to our AI features, though it comes with limited quota.

The recent charge you experienced was not a subscription fee. Instead, it was an overcharge triggered after the credits included in your plan were fully used up. Because overcharge is controlled by a separate toggle setting, it may have been enabled unintentionally.

Please do not worry at all—we completely understand how unexpected this was, and we are more than happy to issue a full refund for this charge.

To help resolve this for you as quickly and efficiently as possible, I have already sent a direct message to your store‘s Instagram account. Please kindly check your inbox (or message requests) and reply directly there so we can collect any necessary details and process your refund immediately.

We are fully committed to helping you resolve this. I look forward to hearing from you soon!

Warm regards,

Jenny

Supervisor, SEOWILL Team