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Recover more conversions and boost ROAS with Stape’s app for server-side GTM tracking
Stape Conversion Tracking makes it easy for stores to set up Google Tag Manager with server-side tracking. The app removes technical barriers by installing GTM natively and automatically generating key e-commerce events for conversion tracking. By combining server-side tracking with Stape’s advanced features, you can recover more conversions, improve ROAS from ads, and gain reliable attribution with accurate, privacy-resilient data.
- Native app for server-side Google Tag Manager setup
- One-click GTM container injection into your store
- Automatic creation of major Data Layer events for conversion tracking
- Send purchase and refund webhooks to the server-side GTM container
- Extend cookies and bypass ad blockers for more accurate tracking
- Popular with stores like yours
- Based in United States
Languages
English
Works with
- Checkout
- Shopify Admin
- Google Tag Manager
- Stape
Categories
Reviews (43)
MISLEADING PRICING GUIDANCE
The pricing page tells you to use your GA4 event count to estimate which plan you’ll need. We followed that guidance, signed up and paid a developer to set everything up - only to discover Stape was counting around 8× as many events as GA4.
Support then explained that an accurate estimate requires checks in developer mode, that counts vary by page and setup, and that bots can inflate the numbers.
Those limitations should be clearly explained upfront, before customers commit time and money. Our actual plan costs twice what we expected based on their own pricing guidance.
good
Amazing
Support
App support provided by Stape.
Resources
Launched
March 6, 2023
Data access
This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .
View customer data:
Sensitive data, device and activity data
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Sensitive data
Name, email address, phone number, physical address
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Device and activity data
Geolocation, IP address, browser and operating system, browsing behavior, client ID cookie
View staff and contributor data:
Store owner
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Store owner
Name, email address, phone number, physical address
View and edit store data:
Customers, products, orders, store analytics, Online Store
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View customers
Browsing behavior, customer data
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Edit products
Products, collections
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Edit orders
All order history for the last 60 days
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Edit store analytics
Web pixels
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Edit Online Store
Theme, Online Store page content on a path controlled by the app, Online Store script tags
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View other data
Shopify Markets settings
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