Shopify Messaging

Would Highly Suggest.

Pros
- Only Pay for what you use not a monthly fee
- Super easy to use
- links everything directly from your store reducing clicks!

Cons
- Can take up to 4 hours for emails to be sent
- Emails not sent all at once

I am an amateur user of email applications, so take that into consideration. BUT, for me and my current, simple, needs, it has been very easy to use. Also, my volume is very low so I have not passed beyond the FREE tier, which has been awesome (I look forward to getting into the numbers that are big enough to have to pay for as that should mean my business is doing well). And, I like that it is basically built into Shopify, making it very easy to use.

So helpful in sending emails I switched from another email provider and strictly use this now. It is great you can see all the details you'd want to and make customer segments to send different emails to different groups.

It takes the emails all day to send. Some will say send and then when i look at the engagement it’ll say 0 emails were sent. Messing up my promotions.

It’s a great app but needs to be worked on

The biggest fail in Shopify's history? Well, Shopify you've been asking us merchants for months - "Are you ready for for BFCM?" Well, yes, I was - got all my extra stock in, extra employees for packing the orders next week - lovely. Then - Shopify Email decides not to work on Black Friday!!!!! Utterly shambolic. Yes, I was ready, but YOU weren't. This is inexcusable. Back to MailChimp for me now. You've literally cost me £1,000's in revenue. It is amateurish from you. Shame on you, Shopify.

Dreadful bounce rate and hopeless support. I have been using Mailchimp, integrated with Shopify for many years. Being fully integrated, our mailing list is automatically synced between the two. As Mailchimp has become so expensive for small businesses, I decided to try sending campaign emails from Shopify - campaigns very similar in content and length as previously sent from Mailchimp. My Mailchimp bounce rate on the last email sent on 1 Nov was 0.15% which I'm sure you will agree proves the list is pretty good. The very first campaign I sent from Shopify led to 5.7% bounces! I explain this to Shopify support and they just send AI generated suggestions that make no sense to my problem, passing me from support person to person in the hope I will go away. One phone call would sort this out but that's not possible nowadays.

They leave me no choice but to stick with Mailchimp - and if this is an example of what to expect from today's support after 9 years of being with Shopify then I must consider moving my store to a better competitor.

Oh and disregard Shopify's assertion here that I have been using the App for a year - they may have auto-installed it a year ago, but I only started using it in Nov 2024.

Application simple d'utilisation par contre les exemples de Template ne sont pas forcément toutes traduites s'est dommage.

Moved over from Klayviyo - this app is quick easy to use and when combined with Flow can pretty much do everything I need in an email marketing solution.

My Gmail promo campaign is now going to spam or the “PROMOTIONS” tab in other Gmail accounts. It was working fine until 2024, but it seems Google has changed something related to domains and DMARC. Despite having a domain with Shopify, I couldn’t get the app to run properly like I used to years ago.

In short, my campaign is not effective because customers are not receiving the Black Friday promo.

Update: 7-16-24 I could not find a way to reach out for suggestions to improve the app so putting it here: Please add the ability to exclude specific customer segments from a campaign's audience. For instance, I may want to send a weekly message email to all subscribers in English speaking countries, but exclude France, Italy and Germany.

Review 11-16-25: I've been using this after switch from Klaviyo and like it so much better. All my "stuff" in one place. Create your colors/templates and go from there. Email program is robust and fairly intuitive. Make sure to have your DMARC aligned with Shopify to prevent issues. I still think Shopify could add more features such as showing what individual recipients opened, clicked on, etc. That is a feature I would like to see. Might be there and I'm missing it. Overall, happy right now.