Storefront Router

Storefront Router is designed for academic researchers to run randomized storefront experiments.

Storefront Router helps academic researchers run randomized experiments in real online stores. Researchers can assign visitors to different experimental conditions, track behavioral outcomes such as clicks and page interactions, and compare responses across conditions. The app provides a practical way to conduct controlled field experiments using real shopping behavior.

• Randomly assign visitors to different experimental conditions.
• Track clicks and behavioral events during each experiment
• Compare visitor behavior across experimental conditions