Triple Whale

Triple Whale

Pricing
Free plan available
Popular with stores like yours
Based in United States
Rating
4.0 (92)
Developer
Triple Whale

The AI operating system for commerce.

Triple Whale is the AI operating system built for modern ecommerce. We pull every signal in your business into one place, put it on the most trusted measurement foundation in the industry, and give you Moby 2 — the most actionable AI in commerce today — to turn that data into decisions and actions. All from one platform. More than 60,000 brands, including OUAI and True Classic, use Triple Whale to grow profit at a speed and scale no team could hit on their own.

Triple Whale is the AI operating system built for modern ecommerce. We pull every signal in your business into one place, put it on the most trusted measurement foundation in the industry, and give you Moby 2 — the most actionable AI in commerce today — to turn that data into decisions and actions. All from one platform. More than 60,000 brands, including OUAI and True Classic, use Triple Whale to grow profit at a speed and scale no team could hit on their own. more
  • Moby 2: AI operator who acts in your ad accounts, builds creatives, and more
  • Automations: Hand Moby a recurring job 1x & have it run on its own, on schedule
  • Pixel: Capture customer behavior other platforms miss to power true attribution
  • Compass: MMM + Multi-Touch Attribution + Incrementality Testing
  • Sonar: Drive incremental revenue with data enrichment for ad & retention tools
Popular with stores like yours
Based in United States

Languages

English

Works with

Pricing

Choose the plan that best fits your business.

External charges may be billed by Triple Whale separately from your Shopify invoice. Learn more

Free

Free

Features

  • 10 Users
  • Integrate Ads, Amazon, Email, SMS & More
  • 12-Month Lookback
  • First- and Last-Click Attribution Models
  • Shop Performance and Logistics
  • Standard Post-Purchase Survey
  • Triple Pixel Tracking
  • AI Visibility insights for ChatGPT

Foundation

$219 / month

or $2,190/year and save 17%

Features

  • Everything in Starter, plus:
  • Subscription Data
  • Multi-touch Attribution
  • Analytics (Creative, Products, & more)
  • Sonar Optimize & Sonar Send
  • Cohort Analysis & Segmentation Builder
  • Custom Dashboards & SQL Editor
  • Moby AI operator

Automate

$749 / month

or $7,490/year and save 17%

Features

  • Moby Automations
  • Moby Specialists
  • Creative generation (video, static, ads)
  • Contextual benchmarks
  • Moby Autonomous Actions

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options

Reviews (92)

Overall rating
4
Counts per rating level
  • 77% of ratings are 5 stars
  • 1% of ratings are 4 stars
  • 2% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 18% of ratings are 1 stars
October 1, 2026

Deceptive Partner Promotions & Poor Accountability

We rely on Triple Whale for our analytics, but their recent handling of partner promotions has completely damaged our trust. For weeks, their dashboard pushed a banner advertising a '$5,000 upfront ad credit' for AppLovin. We took the time to secure executive approval for a risk-free media test based entirely on this offer.

However, upon starting the setup, we discovered it was a classic bait-and-switch: the actual upfront credit is only a few hundred dollars, and the $5,000 is actually a spend-match requirement (you have to spend $5k of your own cash first). When we raised this with Triple Whale support, they completely deflected and blamed AppLovin, taking zero accountability for the false advertising they pushed directly to their paying clients. If you are going to heavily market partner perks, be transparent about the terms. This was a massive waste of our time.

BuDhaGirl
United States
About 3 years using the app
July 20, 2026

Not sure why all the 1 star reviews, but my experience has been 5+. The program itself is world class and the customer support is as well. Like others on here, big shout out to Juan for all his help. He'll be on the board soon, or should be at least.
I will say - triple whale should give more warning about AI usage limitations, especially for the foundation plan... But I get it. That aside, 5-star.

Cocaine Coffee
United States
2 days using the app
Edited July 6, 2026

Really bad app. Almost impossible to reach customer service. For the AI help section you need to buy credits. The same bad UI interface has been active for years. Seems like they are not innovating at all.

Also Triple Whale just casually leaves includes VAT in your revenue (revenue should never be including VAT). I wonder how many people don't even realize this.

Kove Footwear
Netherlands
1 day using the app

Support

App support provided by Triple Whale.

Developer

Triple Whale

266 N 5th street, Columbus, OH, 43215, US

Launched

December 4, 2020 · Changelog

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