TrueTracked: Ad Attribution

We were previously using Stape with server side Google Tag Manager for Facebook Conversion API. It was working, but after switching to TrueTracked, we started seeing richer conversion data being sent back to Meta and a noticeable increase in Meta’s Additional Conversions Reported.

Meta performance also improved after the switch, and overall the tracking feels more complete than our previous setup.

Setup was very straightforward and pretty much plug and play. We were able to replace our existing Stape setup without having to manage a complicated server side GTM configuration.

Overall, very happy with TrueTracked so far. Definitely worth trying if you want to send better conversion data back to meta ads and give the algorithm stronger signals to optimize toward the right audience.

Really useful app if you run ads across multiple channels.

What I like most is being able to open an order and see the full customer journey instead of relying only on what facebook ads or google ads says. Some of our customers convert much later, so this gives us a much better idea of what actually influenced the sale.

We also use the first party conversion tracking, so we don't need another app or separate service just for server side tracking. It's nice having the tracking and attribution all in one place.

We were struggling with google ads conversion tracking for a long time. Tried the shopify's google channel app first, then Stape io server side tracking, but google ads still wasn't getting accurate data so our campaigns couldn't optimize properly. Since switching to truetracked the conversions are coming through much better. Also using it for facebook pixel conversion tracking and it's working great.
Highly recommend!