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Unfortunately, our experience with Yoast SEO for Shopify has been extremely disappointing, and I would strongly advise other Shopify merchants to be very careful before allowing the app to make any changes to their themes.
In our case, the Yoast app injected/modified code in our Shopify themes, and the result was actual front-end changes affecting what our customers see.
Mistakes can happen with any app. What I find completely unacceptable is what happened afterwards.
Despite Yoast being responsible for the changes, they were unable to properly restore our theme to the state it was in before their app modified it. Even more surprisingly, we were eventually asked to provide examples of what was still wrong.
That left us in the absurd situation of having to identify the damage ourselves and help troubleshoot a problem caused by their app.
When an app is allowed access to modify a live e-commerce theme, there is a significant responsibility attached to that access. If an update or code change causes problems, I expect the company behind the app to have the technical ability to identify exactly what their software changed and, most importantly, to restore those changes properly.
That was not our experience with Yoast.
I ultimately had to stop relying on their support, restore what I could myself, and involve our own developer to get the remaining issues resolved.
So my warning to other Shopify store owners is simple: make a complete backup of your theme before allowing Yoast to update or modify anything. Do not assume that they will be able to restore your theme if something goes wrong.
For an app that can make changes directly to a live Shopify storefront, I expected a much higher level of technical responsibility and support.
Thank you for taking the time to describe your experience. We’re genuinely sorry for the disruption and the additional effort this situation required from you.
Our development team identified and resolved the issue affecting theme settings on the same day it was reported to us.
After the underlying issue had been resolved, our team asked for examples of the remaining front-end differences so we could determine what still needed attention within your store’s specific theme configuration. Shopify themes can contain settings, customizations, and integrations from multiple sources. The examples were requested to help us investigate the remaining differences accurately and avoid making unnecessary changes to your live theme. They were not intended to place responsibility on you to diagnose the technical cause.
The reason for requesting these examples should have been communicated more clearly.
We have reviewed the technical incident and strengthened our safeguards and internal processes to prevent a recurrence and provide clearer assistance if a theme-related issue is reported.
Your disappointment is understandable, and we sincerely regret that this experience fell short of the standard you expected from us.
The app itself is fine. However, a bug in their latest version completely wiped our theme settings, which broke our site. This resulted in a revenue loss of over €5,000, and destabilized our Meta and Google Ads, which will lead to even further losses. Support just said they're sorry but can't do anything about it.
Thank you for sharing your experience. We’re genuinely sorry for the disruption and frustration caused by this incident.
Our development team identified the issue affecting theme settings for some merchants and resolved it on the same day it was reported to us. We have since reviewed what happened and strengthened our safeguards to prevent it from recurring.
We take the concerns raised in your review seriously and recognize that this experience did not meet the standard you should expect from us. Please accept our sincere apologies.
The app itself is fine. However, a bug in their latest version completely wiped our theme settings, which broke our site. This resulted in a revenue loss of over €5,000, and destabilized our Meta and Google Ads, which will lead to even further losses. Support just said they're sorry but can't do anything about it.
Would not touch this app with a bargepole after an automated updated wiped all my theme control settings on my website. Zero communication from Yoast, appalling "we'll get back to you in a couple of hours" response to help and no notification once they'd fixed it after receiving what must have been many thousands of similar complaints from those affected. Completely unacceptable. Deleted the app instantly and will not be reinstalling (not convinced its needed with Shopify's own SEO tools anyway).
Thank you for sharing your experience. We’re genuinely sorry for the disruption and frustration caused by the recent Yoast SEO for Shopify update.
You’re absolutely right to be disappointed. An update affecting your theme settings and, in turn, your business operations is serious. We also recognize that our communication and response time during the incident did not meet the standard you should expect from us. We’re especially sorry that you did not receive a clear notification once the issue had been resolved.
Our development team identified the issue and has since fixed it. However, we understand that resolving the technical problem does not undo the impact it had on your store, your time, or your business. We sincerely regret that we let you down.
We also noticed that you’ve been using Yoast SEO for Shopify since 2023, and we truly value the trust you’ve placed in us over that time. We’ve reached out to you directly by email so we can discuss what we can offer as compensation for the inconvenience and disruption you experienced.
We completely understand your decision to remove the app. If, at some point, you decide to reconsider and use Yoast SEO for Shopify again, we would be grateful for the opportunity to regain your trust and provide you with the experience you should have received from us.
Thank you again for bringing this to our attention, and please accept our sincere apologies.
Always fast, friendly and helpful support. Even on Sundays! I can't imagine having a website without Yoast.
Thank you so much for the wonderful review and for your kind words about our support team! 🙌
We’re really happy to hear that you’ve consistently had a fast, friendly, and helpful experience with us, Sundays included 😊
Knowing that Yoast has become such an important part of your website really means a lot to us. Thank you for your trust and support!
I enjoy using YOAST SEO most especially with the AI inclusion. Big ups
Thank you for the fantastic review! ⭐
It’s wonderful to hear that you’re enjoying Yoast SEO, especially the AI features.
Your support means a lot to us! 🙌
parfois compliqué quand on ne l'a plus utilisé depuis un certain temps
Thank you for taking the time to leave a review.
We understand that returning to an app after some time away may require getting reacquainted with the interface, features, and changes introduced since it was last used.
We will reach out by email to see whether there's anything we can do to help. Please feel free to reply if you have any questions.
Please excuse any mistakes in the French translation below, as it was prepared using a translation tool.
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Merci d'avoir pris le temps de laisser un avis.
Nous comprenons qu'après une période sans utiliser l'application, il peut être nécessaire de se réhabituer à l'interface, aux fonctionnalités et aux changements introduits depuis sa dernière utilisation.
Nous vous contacterons par e-mail afin de voir comment nous pouvons vous aider. N'hésitez pas à nous répondre si vous avez des questions.
Easy to use.. and effective
Thank you for your wonderful 5-star review!
We’re delighted to hear that you find Yoast SEO easy to use and effective.
Making SEO more accessible while helping merchants improve their store’s visibility is exactly what we aim for.
Good.............
Thank you so much for leaving a 5-star review for our app!
We really appreciate your support and are glad to have you with us.
Gamechanger!
Absolut geniale App um schnell mit gute SEO Texte zu schreiben. Die KI schreibt gute Texte und man bekommt eine gute Übersicht über die Artikel, die noch bearbeitet werden müssen. Der Preis ist auch absolut fair!
Thank you so much for your great review! We're thrilled to hear our app has been a true game-changer for you.
Being able to create high-quality SEO titles and meta descriptions quickly, while staying on top of your content, is exactly the kind of value we want to bring. We're also glad to hear you find the pricing fair.
We’ll keep working to make the app even better. Thanks for being with us!
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Reply in German (auto translation):
Vielen Dank für Ihre tolle Bewertung! Es freut uns sehr zu hören, dass unsere App für Sie ein echter Gamechanger ist.
Dass Sie mit unserer Hilfe hochwertige SEO-Titel und Meta-Beschreibungen schnell erstellen und dabei den Überblick behalten können, ist genau der Mehrwert, den wir bieten möchten. Schön auch, dass Sie den Preis als fair empfinden.
Wir arbeiten kontinuierlich daran, die App noch besser zu machen. Danke, dass Sie dabei sind!
