Reviews (260)
What merchants think
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
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Merchants say this integration is easy to set up and reliably syncs rich ecommerce data from Shopify to power visual, flexible automations. They highlight strong segmentation, tagging, and dynamic product insertion for targeted campaigns that recover abandoned carts and drive extra revenue, often “paying for itself.” Many appreciate built‑in CRM, site tracking, forms, and landing pages, plus stable performance, solid analytics, and fast, strategic support and onboarding.
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The concept and function of AC is great, and the automations are dynamic and versatile. But I can't help but wonder why designing an email in AC is so terribly clunky and difficult to use?
If visuals are a core part of your brand, you might be better off with a diff program. And if you don't have the time to dive deep into understanding automation flows, you also might be better off with a diff program. It's very complex, not intuitive, and easy to make mistakes with.
Eventually I had to hire a consultant to help build automations in AC, and my emails still don't look as good as they did in Mailchimp, but (again) the automations are more versatile and powerful.
Unfortunately, it's a bunch trade-offs.
Thank you for taking the time to review your experience! The team appreciates your feedback and is continuing to work on improving the experience for our users.
Feel free to connect with our Success Team for a free one-on-one training to help with strategy and to answer any questions you may have about building automations: https://www.activecampaign.com/support/1on1/
Slightly behind some of the other ESP's out there, but support has always been amazing & the pipeline to improve and move forward is there. We've been happy with the platform overall
Thank you so much for taking the time to leave your feedback! We're constantly working to improve and have shared this with the team.
-Your friends at ActiveCampaign
The integration between Shopify and ActiveCampaign has some nice features for automation, upselling, and integration. Sadly, it fails when you try to access much of the data for segmenting. For example, there's no way to segment based off of customer shipping country.
Thank you for taking the time to leave this review! We'll be sure to share this feedback with the team as they work to improve the customer experience.
-Your friends at ActiveCampaign
The product tagging automation doesn't work when addresses are imported into AC. I want to segment out my list based on product category, item, and topic. I set everything up in AC automation and still nothing. Very frustrating!
Hi there!
Thank you for taking the time to share your feedback — we’re sorry to hear about your experience. Our Support team would be more than happy to help you get this sorted. Please reach out to them here: https://www.activecampaign.com/contact
-Your friends at ActiveCampaign
We moved to AC from a much older ESP, which initially made AC a great option. The ability to directly pull product images from Shopify via automation emails seems like a perk BUT AC cannot handle .PNG product images. AC coerces them into .JPGs which creates a black background and essentially ruins the functionality and purpose of dynamically pulling product images from shopify. This makes abandoned cart emails and similar automations completely unusable. Other than that, the system is somewhat easy to use and understand, however there is a learning curve for automations. A better system for testing automations would be highly beneficial. The reporting system isn't very robust, but provides general data. Pop-ups are easy to create, but there isn't yet a way to set a delay, so they pop up on page load, which aggravates many users. AC does have great deliverability rates. Our emails land in inboxes right where they are supposed to.
We are happy that Activecampaign can sync product data with customers within Activecampaign, but it is still limited. We would love to see e-commerce features on par with software like Klayvio. Cheers.
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