Reviews (374)
What merchants think
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
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Merchants say this app significantly improves ad performance and ROAS versus running Meta/Google ads themselves or via agencies, often increasing sales while reducing ad spend. They like the “set-and-forget” AI that optimizes budgets and bids across channels, the clear centralized dashboard, and easy setup compared to native platforms. Support is described as fast, proactive, and strategic, helping many replace agencies with better results and more control.
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Excellent solution. At first it may be a little complicated to understand all the solutions the application has, but then we start to see that it is very easy to use. We had great help from Natalie who helped us at a delicate moment in sales with the change of agency we had but today we are satisfied with the results. We will certainly continue to work with Adscale.
Je recommande vivrement Adscale car c'est vraiment très facile d'utilisation. Diana a été super dans son aide à mettre en place mes campagnes marketing et m'a donné de nombreux conseils pour améliorer ma performance. L'outil donne une bonne vison de la performance avec un tableau de bord très détaillé.
Il est un peu tôt pour donner mon avis mais en quelques jours l'IA a réussi à faire mieux que mes heures passées sur mes campagnes Google et Meta, je pense gagner 1 journée par semaine, et j'ai hâte de voir jusqu'ou nous pourrons aller ! J'aimerais voir d'autres templates IA pour les vidéos, ceux-ci sont trop peu personnalisables pour le moment. Merci Nicole pour tes précieux conseils !
We have used AdScale to handle all our Meta + Google ads for less than two weeks, and we are already seeing our CPC almost halved from before. Rafael has been super helpful in tweaking our ads to optimize performance, and we have already seen a few conversions. The platform is intuitive and easy to use even with minimal experience in online ads. Plus, the business insights are a super cool add-on to the service!
Updated Shopify Review
AdScale solicited the removal of my original negative review in exchange for free service. This is what happened next.
I originally posted a 1-star review of AdScale documenting poor performance and unresponsive support. Frank, one of the owners, contacted me, offered a 100% discount for two months and two months of account management, and asked me to remove the review. I complied in good faith. He confirmed in writing: "Thank you for removing the review already." That email is dated April 16, 2026, and it is documented.
This was not an isolated request. Another Shopify merchant posted a review on this same listing in December 2024 documenting the identical offer -- two months of free service in exchange for removing a negative review. That makes this a pattern of conduct by AdScale, not a one-time mistake.
After I removed the review, the problems continued and worsened.
The account manager assigned to my store, Nicole, built campaigns that were broken from the start. Carousel ads linked to my homepage instead of individual product pages, costing conversions on every click. Meta placements were set to Facebook only, excluding Instagram entirely -- inexcusable for a visual product line. Lookalike audiences were targeted against a customer base of fewer than 400 purchasers, far too thin to generate meaningful signal. The campaign structure consisted of three campaigns, one ad set each, with no more than two ads per campaign -- structurally incompatible with what Meta's Andromeda and Lattice delivery systems require to optimize. The creative contained distorted product images, which is unacceptable for a brand built on the quality and presentation of handcrafted goods.
I requested the ads be stopped on a Friday. AdScale did not respond. The budget continued burning through the weekend. I stopped the campaigns myself on Monday. Total spend reached $1,107. Total returned value: $205. Four orders.
I then sent Frank a detailed email documenting every error and requested a different account manager. His response was four lines suggesting I pause the ads (which were already paused) and schedule a weekend call. He addressed none of the specific issues raised. When I notified him I was discontinuing the relationship, his reply was: "Why are you taking things in the wrong way?"
That is the AdScale playbook: solicit review removal with promises of resolution, fail to deliver, blame the merchant when problems are documented, and rely on the suppressed reviews to maintain a misleading public rating.
The 4.7 average rating on this listing is engineered. Negative reviews are removed through incentive offers. Positive reviews cluster around early onboarding impressions before performance can be evaluated. The G2 profile has been unmanaged for over a year. Trustpilot reviewers document an 11-day support gap, €2,800 in lost spend with one attributed sale despite promised 4x ROAS guarantees, refund refusals using Israeli headquarters to sidestep EU consumer law, and predatory billing practices including charges for a full year of unused service with no refund.
I have reported this incident to Shopify Partner Support as a violation of the Partner Program Agreement, which explicitly prohibits incentivizing merchants to add, edit, or remove reviews. Frank's April 16 email is documented evidence.
This review is reinstated and will remain in place. Other merchants deserve to see the full record before they install this app.
Avoid AdScale.
We’re disappointed to read this review and strongly disagree with both the characterization of events and several factual inaccuracies presented here.
First, it is important to clarify that this merchant never paid AdScale for the app itself. The account was already operating under free service periods and promotional support. Claims suggesting we attempted to “exchange refunds for review removal” simply do not align with reality because there were no app subscription payments to refund in the first place.
As part of our customer success efforts, we occasionally extend complimentary service periods, onboarding support, or additional account management assistance to merchants who are experiencing difficulties and are willing to continue working collaboratively toward improving results. This was intended as a retention and support effort, not an attempt to suppress reviews.
Second, the advertising activity referenced here lasted a total of approximately 11 days and generated 4 attributed orders during that period. While the merchant was dissatisfied with profitability, the store was in fact generating sales through AdScale at a higher rate than before the campaigns launched. Advertising optimization, especially for newer or lower-volume stores, requires testing, learning phases, creative iteration, and sufficient data over time. No serious advertising platform can accurately judge long-term performance from such a short period.
The claim that campaigns were “broken” is also misleading. Campaigns were structured and managed based on the available store data, audience size, tracking signals, approved creative assets, and platform best practices available at the time. Meta advertising strategies are not one-size-fits-all, and there is no universally “correct” structure applicable to every merchant or budget level.
Regarding support, our team remained actively engaged throughout the process despite increasingly aggressive communication from the merchant, including repeated demands that AdScale reimburse advertising spend, something we explicitly do not do and have never represented as part of our policy. Multiple support calls and follow-ups were provided in an effort to assist and de-escalate the situation.
Unfortunately, during these interactions, our team was also threatened with negative reviews unless full refunds and ad spend reimbursement were provided. We do not believe review systems should be used as leverage in commercial disputes.
AdScale has worked with thousands of ecommerce merchants over many years. Like any advertising platform, some stores achieve strong results while others require more iteration, stronger offers, improved products, or more mature conversion funnels before paid advertising becomes consistently profitable. We remain committed to providing professional support, transparent communication, and AI-driven advertising tools designed to help merchants grow.
We wish this merchant the best moving forward.
Nicole is extremely knowledgeable and truly knows what she’s doing. She has a clear and well-structured strategy that really makes a difference. She helped me understand how AdScale works and guided me step by step with a precise plan.
Trying to manage everything alone would have been almost impossible, her support and expertise made all the difference.
Thank you, Nicole!
honestly shocked at the results especially for the recommended budget, highly recommend
The best service and customer support ever, and amazing results!
5 Star for Creating Beautiful App & services
Thank you guys for everything
It was my bad :D
Necole was great Thank youuu
Thank you for your feedback. We’d like to clarify an important point:
We work with thousands of clients and apply the same procedures for everyone. AdScale does not and cannot take ownership of your domain. Only you, as the business owner, have the ability to verify domain ownership with Meta (Facebook). Meta provides the tools to verify your domain and shows which Business Manager currently holds it.
When you granted us access, it was specifically to your Business Manager — not to your personal assets or any other business. Therefore, even if our system interacts with the domain (e.g., attempting verification), it would only be within your own Business Manager, under your full control. As you’ve seen, this is clearly not the case.
It seems there may have been a misunderstanding around how Meta’s domain verification process works. We’re here to help explain it and guide you through, but this is not something we control.
We completely understand your frustration, but leaving a 1-star review for something outside of our responsibility doesn't reflect the service we strive to provide. We're happy to assist further and clarify anything else you need.
Best regards,
The AdScale Team
