Omega Facebook Pixel, Meta Ads
Meets our highest standards for performance, design, and integration. Learn moreOpens in new window
Reviews (990)
What merchants think
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
Feedback submitted
Merchants say this app delivers accurate Meta tracking and better ROAS, with purchase data closely matching Shopify and Ads Manager and high Event Match Quality. They find it fixes common pixel issues, supports multi‑store use, and centralizes pixels, CAPI, and feeds. Setup is quick and no‑code, and performance is stable long term. Support is frequently praised as fast, hands‑on, and great value for the price.
Refine
-
By rating
Always excuses and always ''checking'' with dev team, 1 day works, 5 doesn't. This is not reliable when you want to scale campaigns!!!
Very disappointing experience with Omega.
I used the app expecting reliable Meta Pixel and Conversion API tracking, but the tracking was inconsistent and caused more confusion than it solved. Some events were not tracked properly, while others appeared incorrectly, making it difficult to trust the data in Events Manager and Ads Manager.
For an app whose main purpose is accurate tracking, reliability should be the number one priority. I spent far too much time testing events and trying to understand whether the numbers were actually correct.
Support was not enough to make up for the problems either. When you're spending money on Meta ads, inaccurate data can directly affect your decisions and campaign optimization.
Unfortunately, based on my experience, I can't recommend Omega for businesses that depend heavily on accurate Meta tracking.
When the app works, it works ok, perfect good roas, but the next day - 0 orders, Budget spent. and NO it's not about the creatives or all that Facebook system. It's about that it's not consistent with the tracking!!! ERRORS EVRRYWHERE! When i send the customer service, they always say ignore them.
I have used one app before which unfortinetly is shut down, which costed me 40 euro a month, without any errors or whatsoever. Campaign was scaled to max.
I DON'T RECCOMEND WASTING YOUR TIME and MONEY!!!
Hi there,
Thank you for the detailed review. We’re sorry for the frustration this caused, especially while you were actively spending on ads. We’ve contacted you directly to assist your case. If you can reply to the support thread, we’ll keep working with you until the tracking is consistent. We hope you can give us another chance to earn back your trust.
Best regards,
Kaylee - Customer Support Leader
The app is unreliable and difficult to use from the start. The installation process is full of basic errors, which immediately undermines confidence in the product.
Customer support is also disappointing. There’s no true 24/7 assistance—only limited customer service hours—and the support team takes far too long to respond. In my experience, it took several days without any meaningful resolution.
Additionally, the pricing lacks transparency. The amounts advertised differ significantly from what is actually charged, which feels misleading.
Overall, I would not recommend investing your time in this app.
Hi there,
We’re truly sorry to hear about your experience, and we sincerely apologize for the frustration caused. This is definitely not the experience we aim to deliver, and your feedback is very important to us as we continue improving the app, especially around installation stability, response time, and pricing clarity.
Our team has reached out to you via email to better understand and support your case. Could you please help check your inbox (and spam folder, just in case)? We’d really appreciate the chance to assist you further and make things right.
Thank you again for your honest feedback.
The tracking itself is good but they are very careless with your business.
I implemented the tracker and setup was easy and high-quality.
However, when you first install the app it auto-installs the free plan.
They shut off tracking after the first 5 orders with ZERO notification. No email - NOTHING.
If you forget to upgrade to a paid plan - there is no tracking at all sent back to Facebook/Meta until you discover this on your own.
My tracking was not working for more than one week. This cost me valuable data and messed up campaigns I was spending hundreds of dollars on.
Terrible business decision and irresponsible!
Hi there, thank you for sharing your feedback and we’re truly sorry for the impact this had on your business.
You’re absolutely right to expect clear communication. While the free plan is meant to help merchants test setup quickly, we should never allow tracking to stop after the first 5 orders without proactive, unmistakable notification and we understand how losing a week of Meta tracking can disrupt optimization and waste ad spend.
Based on your feedback, we’re improving our notification flow so this doesn’t happen again for you or future customers.
We really appreciate you taking the time to explain what happened, it helps us prioritize changes that better protect merchants’ data and campaigns. Thank you again for taking the time to share your valuable feedback with us.
Best regards,
Kaylee - Customer Support Leader at Omega
Do not install this app.
Support is slow, and when they do reply, they promise deadlines that are never met.
If you rely on Facebook Ads for your business, FORGET THIS APP
Hi there,
I'm truly sorry to hear about your experience with our app. We understand how vital reliable support and timely solutions are, especially when it comes to managing your Facebook Ads for your business. I apologize for the delays and unmet deadlines you've encountered.
Our team is actively working to improve our support processes and resolve the issues affecting the app feature. Your feedback is invaluable in helping us make these necessary improvements.
Please reach out to us directly at support@omegatheme.com so we can address your concerns personally and provide you with updates on our progress. We are committed to earning back your trust and ensuring that our app meets your business needs effectively.
Thank you for bringing this to our attention and for your patience as we work to enhance our service.
Best regards,
Kaylee
Customer Support Team Leader
Slow support, slow update feature, fix a bug for several months is not finished. Every time I need to update the catalog, it is full of errors and I have to send a support message. Update errors also do not notify users
We sincerely apologize for the negative experience you've had with our app. We understand your frustration with the slow support, feature updates, and persistent bugs, especially the recurring catalog update errors. We acknowledge these issues and want to assure you that our team is actively working to improve app performance and implement a proper update notification system.
Your feedback is invaluable to us, and we appreciate you bringing these issues to our attention. We are committed to providing a better user experience and are taking steps to address these concerns as quickly as possible. We are sorry for any inconvenience this has caused.
The support is non existent! Had to ask instructions from chat gpt for installation. the conversion API is not working, after an hour on the chat with 2 people, they said I need to disconnect the FACEBOOK & INSTAGRAM APP from our shopify. which make zero sense since that is how Facebook pulls our product catalog! If we remove the app, we won't be able to tag any products!
Update: I asked for a zoom meeting, thought it would be easier. Got a link and the agent could barely speak English, we could not communicate and he said somebody else will follow up by email. Next day I received an email from a 3rd person, now saying I only need to disconnect Facebook app data sharing feature. Which I did. After running a data test on facebook data sources, I now do not have any information in event match quality cause omega API is not capturing email and phone info (which facebook app did) And Event deduplication section has zero data....I will update if this shenanigans gets resolved.
Hi,
We're really sorry for the inconvenience you’ve experienced, and thank you for taking the time to share such detailed feedback 🙏. We completely understand how frustrating this process can be, and we take your concerns very seriously.
Over the past 3 days, our support and technical team have been in close contact to follow up on your case and clarify every step. We genuinely hope that has helped bring more context to the situation.
Regarding the setup, we want to explain that having both our app and the Facebook & Instagram app enabled for pixel tracking can lead to data conflicts, such as event overriding or duplicate reports. That’s why we recommended turning off the Facebook app’s data sharing feature — not removing the entire app. This way, you can still manage your product catalog and use product tagging, while allowing only one source to handle pixel data for accuracy.
We understand it may seem like the data isn’t showing much at first, but please be assured: Meta is receiving tracking data continuously from our app based on your store traffic. It may take a few days for Events Manager to update and reflect new signals (like Event Match Quality and Deduplication), especially after changes in data sources.
Please feel free to keep monitoring your data, and don’t hesitate to get in touch if you need further support. Our technical team is still keeping an eye on your case, and we're here to help anytime 💪
Thank you again for your patience and for giving us the opportunity to support your business.
The app is giving completely false / exaggerated conversion data. Now our Meta ads manager says we have more sales than actual sales we made. We contacted customer servie (Jamie), who said we should just delete their app, without even fixing or checking the issue??
This is really odd, especially given the number of reviews. Hopefully someone can get back to us and explain properly what the issue is.
Hi there,
Thank you for your review and for bringing this to our attention. We’re truly sorry for the confusion and frustration this situation has caused.
It seems there may have been a misunderstanding during the support interaction. The suggestion to uninstall may have been referring to a different app that could be causing duplicate tracking, which often happens when multiple tracking apps are installed at the same time. It was definitely not our intention to dismiss your concerns.
We’ve followed up with you directly via email to provide more personalized support and clarify everything properly. We sincerely hope you’ll give us another opportunity to assist and resolve this for you.
Thanks again for your patience.
I dont know how did this App got 1700+ reviews, the app is glitchy almost incomplete, App has basic glitches, have to connect meta account again and again,you cant save views, data is NOT accurate at all,and alot more. The chat support is completely uneducatied in terms of the app workings, highly NOT RECOMMENED
Hi,
We’re truly sorry to hear that your experience with our app has not met your expectations. Your feedback is incredibly valuable to us, and we never want our users to feel frustrated or unsupported.
We understand how important accuracy, reliability, and ease of use are, and we take concerns like yours very seriously. Our team is always working to improve, and we’d love the opportunity to learn more about the specific issues you encountered so we can address them properly.
Our support agent has already reached out via email to offer priority assistance. Please don’t hesitate to reply—we genuinely want to help resolve any concerns and make things right for you. Thank you for sharing your experience, and we hope to have the chance to turn things around.
So many bugs & issues with this app, so far!
My FB campaigns are losing optimization because of the bugs caused by this app.
Some of the bugs;
1) Incorrect Purchase pixel firing
2) Unable to check where the orders come from using UTM
3) Sometimes orders appear duplicated
4) Some technical issues related to the Server side tracking which causes for the lost or mis-attributed data
Note: I am willing to change my review, if the devs fix all these issues asap, I am losing money for nothing.
Update: This app still keeps breaking and not working. There are days it completely stops working. If you care about your Pixel data, stay away from this app.
Hello,
We're truly sorry to hear about the challenges you've encountered with our app. Our support team has reached out to you and is ready to assist in resolving these issues as quickly as possible. We understand how important it is for your campaigns to run smoothly and are committed to clarify all your concerns.
Thank you for bringing this to our attention, and we hope to turn your experience around soon.
Best regards,
Kaylee from Omega Team
This app has been a huge disappointment. I paid $250 expecting a professional and reliable service, but instead, it’s been one issue after another. This is the fourth or fifth problem I’ve encountered, and for over two weeks now, I’ve been dealing with an issue that their team has been completely unable to resolve. Rather than finding a solution, they’ve only added to the problems, which highlights a serious lack of expertise.
The support team seems overwhelmed by even basic issues, and the overall level of professionalism is far below what you’d expect from a paid service. It’s frustrating to invest both time and money into an app that consistently underdelivers and struggles with fundamental tasks.
I’m sharing this review to give others a clear picture of my experience. If you’re looking for a smooth, hassle-free solution, I’d strongly recommend looking elsewhere.
Hi there!
Thank you for sharing your experience with us. We’re truly sorry for any inconvenience caused by the delay in responding to your support request. Although our technical team was not always available during the holiday, we do have agents on standby to assist in a limited capacity. We take your concerns seriously, and we sincerely apologize that this did not meet your expectations—especially given our app’s price and your need for timely support.
We’re committed to improving our service and resolving your issue as quickly as possible. Please feel free to reach out again if there’s anything else we can do to help. We truly appreciate your patience and thank you for giving us the chance to make things right.
