Reviews (5,560)

Overall rating
4.5
Counts per rating level
  • 75% of ratings are 5 stars
  • 9% of ratings are 4 stars
  • 3% of ratings are 3 stars
  • 2% of ratings are 2 stars
  • 12% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants describe this app as easy to set up and connect, even for new or small businesses. It reliably syncs large product catalogs to Google, quickly boosting visibility and traffic from Shopping and other surfaces. Many use it to run ads and track performance in one place with clear reporting. Merchants also value its help in building compliant, well-structured feeds that improve product data quality and organic reach.

October 6, 2025

I have had many problems with conversion tracking, in Google sometimes the status of my conversions is "Active" however, then alerts start like: "Requires attention - Enhanced conversions requires your attention" and "Inactive tag", so far I have not obtained a solution or satisfactory answer on how to solve it, I check my configuration and everything is configured correctly, I do not know what to do anymore, I have had a negative impact on my campaigns and sales conversions

Kuvings México
Mexico
Over 2 years using the app
Google LLC replied October 6, 2025

HI, I"m not seeing any active or submitted cases from you so far. Could you please submit a ticket to our support team so we can begin troubleshooting and can respond to you privately instead of publicly here?
In the app, upper right 3 dot menu, click Get Support
Or, bottom of the app, click Get Support
Or, go directly here and submit a case https://support.google.com/merchants/contact/shopify_3p_support_app

September 29, 2025

Esto no funciona, lo tengo todo correcto y no me deja enlazarlo me dice: Permite el acceso a YouTube para poder usar la aplicación Google y YouTube. No tengo youtube ni voy a tener y aunque las seleccione no me deja.

Neanderthal
Spain
2 days using the app
Google LLC replied October 6, 2025

Hi - it looks like after writing this review, you uninstalled and reinstalled and now have connected properly.

July 5, 2025

De koppeling tussen Shopify en Google Shopping werkt tot nu toe erg prettig. De installatie was eenvoudig en de producten worden netjes gesynchroniseerd. We zijn nog bezig met optimaliseren, maar het dashboard geeft goede inzichten en helpt om structuur aan te brengen. Ideaal voor startende webshops die willen groeien via Google.

Yoozy Fashion
Netherlands
9 months using the app
June 13, 2025

Could you help us?
Our Shopify products are automatically generated with SKU numbers when they are synced to Google Merchant Center via the Google & YouTube app, rather than the SKUs we manually entered in Shopify. This has caused us significant difficulties.

Dorose | Wasserfester Schmuck, 18K vergoldet
Germany
2 months using the app
Google LLC replied June 15, 2025

Hello - we will utilize Shopify's Global ID format on product exporting, since they give a unique product and variant ID for EVERY product in your database, and it will be unique across the entire ecosystem. Since "SKU" field in Shopify is not required, and can be duplicated, it would cause issues in Google if we tried to use that as our unique identifier on products, since some products would be missing it, and others would be duplicated.

If you need SKU to persist into Google, we'd recommend adding those values to the Google MPN field in Shopify > Products > Metafields > Google MPN. This would let you see this field in Google Merchant Center by adding the MPN Column in the all products view.

Here is a handy bulk editor link to use:
https://admin.shopify.com/store/_______your_store_name_without_the_myshopifycom_part______/bulk/product_variant?resource_name=ProductVariant&edit=sku%2Cmetafields.mm-google-shopping.mpn

June 8, 2025

The app was working fine before, but I don't know when it changed, my id was fine, but it became shopiffy_ZZ_id. I can't understand why it became ZZ. This is a headache. I contacted the google support team, the support team told me to contact the merchant center team, the merchant center team told me to contact the feed api team, the feed api team told me to contact the support team. It's stuck in a cycle, each passing the buck, but no one can solve my problem, which is terrible.

OOLACTIVE
Hong Kong SAR
About 3 years using the app
Google LLC replied June 15, 2025

Hi - you'll see ZZ_ product IDs as "multiple country" products. Instead of creating a new product ID for each country/market in Shopify, we will simplify and save them as a single ZZ_ ID. You're seeing these now because your old IDs were only targeted to a single country, but now we've upgraded you to multiple-market offers and these new ZZ item IDs are actually now targeting all 18 markets you have configured.
This is expected and actually expands the reach of your products to many more markets than before. Earlier, you were only showing in German only. Now you're visible in all 18 countries in both English and local languages whereas before you were missing all the English-targeted ads customers.

In summary, the ZZ prefix contains all your country and language combinations within it, and the app will keep these products sync'd now. I see that you installed another plugin to keep updating the old product IDs -- this will result in both sets of products being updated even though all your DE products are already contained within the ZZ products subset. So right now you have:
-Google App updating all 900+ products for all 18 countries in all available languages
- The plug-in updating all 900+ products in 18 countries for German only

To see this, click into Merchant Center and search for your product 12014565597_42809152536797 then modify columns to see Countries and Langauges, and you'll see the old DE_ product ID in German only with an unoptimized title, but the additional ZZ products for all the countries and all the languages, and with our optimized titles.

Edited June 10, 2025

Initial Frustration, But Ultimately Resolved

Using the Google & YouTube app was initially an incredibly frustrating experience. My account was repeatedly suspended for supposed policy violations that didn’t exist, and every time I resolved one issue, another seemed to appear out of nowhere.

At one point, my site was even flagged as "parked" despite being fully functional. Contacting support felt unhelpful at first, as the only recommendation was to submit yet another re-evaluation.

That said, I appreciate that the support team ultimately resolved the problem fairly quickly, and my account is now back to normal. While the experience was rocky, I’m glad things were eventually sorted out.

Zachoo
Belgium
24 days using the app
Google LLC replied June 2, 2025

Hi, sorry for the frustration. It looks like your website was flagged as being parked but 45 minutes later the flag was removed and you're live with no account issues.

May 26, 2025

generell ein fan von google und allem drum und dran, bei schade, dass die shopify app nicht weiter google Konten zulässt, weil unsere Youtube Kanal nicht mit dem gleichen account verknüpft ist wie alle unseren andere Kanäle.

Danis Drip
Germany
3 months using the app
Edited May 1, 2026

É bem tranquilo, sem problemas com configuração, voce só tem que ficar bem atento para não deixar a sua loja de qualquer maneira, pois o Merchant Center é bem rigoroso para a aprovação do sua loja, então deixe a casa sempre em ordem, o meu demorou mais de 4 meses, pois era leigo de mais no Merchant Center.

Fluff Lovely
Brazil
About 1 year using the app
March 28, 2025

A aplicação é essencial mas podia haver mais opções nas configurações e na vizualização das razoes para haver produtos pendentes ou restritos e modo de correção.

Garrafeira Viana
Portugal
About 1 year using the app
March 26, 2025

Die Google App funktioniert einwandfrei! Alles ist sofort verfügbar. Die Benutzeroberfläche ist übersichtlich und intuitiv, sodass die Nutzung super einfach ist. Eine zuverlässige App, die den Alltag erleichtert!

elara24
Germany
About 1 year using the app