Reviews (5,546)

Overall rating
4.5
Counts per rating level
  • 75% of ratings are 5 stars
  • 9% of ratings are 4 stars
  • 3% of ratings are 3 stars
  • 2% of ratings are 2 stars
  • 12% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants say this app is highly useful for launching and growing stores. It’s described as easy to install, with quick, reliable syncing to Google Merchant Center, Ads, Analytics, and YouTube—even for large catalogs. Many highlight time saved on feed management and ad setup, better visibility and organic traffic, and clearer performance tracking. Some report strong results when pairing it with Google AI and Shopify Sidekick.

August 6, 2023

I've been using the app since earlier this year when I created my store. I didn't run into many issues other than the occasional missing gtin or a product being disapproved. I sorted it all out, 100% of my products were approved and only several were not (only for dynamic retargeting). Fast forward several months later, I go to check on my products in the google merchant center and I see that my account has been suspended due to: Misrepresentation.

I thought maybe this happened because I ran into a issue with Shopify that same day where it said I had to add a CAA record to my domain. But nope, I do not think so. The account suspension reason that google provided is vague. It lists many possibilities why my account could have been suspended but not THE reason. So, I honestly do not know why. I tried to message google to see if I could get an explanation but the only thing, I got in return was automated responses linking their misrepresentation policy.

I decided to search for user experience regarding the issue and behold I found nothing but nightmare stories. Most users seemed to have never gotten their issue resolved and gave up. Thus, leaving their account suspended forever.

The strange thing is that my account was perfectly fine for five months straight. I didn't change anything, only added, or removed products. Then out of nowhere I get this. It's kind of sad. I'm not sure if I will be able to use the google and YouTube app ever again. And for a reason I'm not even aware of.

I'm a small business and it's a nightmare to have to deal with automation repeatedly and left in the dark about alleged issues. It seems like it might be impossible to fight issues such as this.

Arcane Arcadia
United States
5 months using the app
Google LLC replied August 13, 2023

Hello there and thanks for leaving a review. We are sorry to hear this has been a cause of frustration for you. We regularly review this feedback with our product team so all the details you provided were very helpful.

Google's policies are in place to protect merchants and consumers. If you would like to learn more about this particular policy and how you can request a re-review, please visit: https://support.google.com/merchants/answer/6150127?hl=en&sjid=15068795589301841412-NA

You can also open a case with our support team through the above link to further assist in trying to unblock you. Thanks again for the feedback and we will share it with the wider team.

August 13, 2023

Oh my god. What a struggle this app is. You might think that an app built by Google would be the perfect solution for including Google ads and google merchant account.

The reality is: it’s the worst solution. Attribution for ads is the worst our store has ever seen. Merchant account sync is the only useful thing about this. There is no fixing any of the Google ads or Google analytics problems. Their support policy is basically “screw you”.

Flexxline
United States
Almost 4 years using the app
Google LLC replied August 15, 2023

Hi there and thank you for the feedback. Sorry to hear you are having issues with attribution tracking on the Google & YouTube App. There are a number of reasons why GA4 conversion or attribution tracking may differ from other dashboards such as UA or Shopify analytics. You can read more about them here: https://support.google.com/analytics/answer/13672281

We have noted your feedback around attribution and support experience and will share it with the relevant teams. Thank you again.

August 8, 2023

Very complicated to use. Too many merchant centers and apps (Google analytics, Google ADS, Google Merchant Center, and the list goes on).

App has a lot of glitches and each person sends you to talk to someone else for assistance

OH VOILA JEWELRY
United States
8 months using the app
Google LLC replied August 13, 2023

Hi there! We are sorry to hear the Google & YouTube app has not lived up to your expectations so far. We have noted your feedback and will share it with the relevant teams. If there is anything we can do to help turn this around for you, our support team is standing by should you need any assistance. https://support.google.com/merchants/contact/shopify_3p_support_app

August 8, 2023

This extension brings the easy and seamless experience that Google always offers. However, navigating between different Google Profiles and setting up the API given Google's plethora of tools and extensions is where it gets complicated and overwhelming.

Also, you'll come across errors or reviews or time lags that make the integration confusing. The fact that Google will see all your data and that of your customers is scary.

Ayoubi Steel Furniture Factory
Jordan
Over 4 years using the app
August 13, 2023

The setup is quite easy, I didn't experience any issues with it. However, the only annoying issue when it's uploading products to google and the products get rejected, the explanation as to why it got rejected is not clear. So, you're left trying to figure out what the issue could be and hoping that what you're doing will fix it the issue.

Meelsspa
United Kingdom
5 months using the app
August 16, 2023

Easy to use, does exactly what it sets out to do and what I need it to do, we noticed a decent increase in sales traffic after a month of using this app.

Regen Computers
New Zealand
Over 1 year using the app
August 2, 2023

Using it for GA4.0 but the analytics is very different from actual figure. Support is not helpful either.

CherryAffairs
Singapore
5 months using the app
Google LLC replied August 3, 2023

Hello and thank you for the feedback! Sorry to hear you are having issues with conversion tracking on the Google & YouTube app. There are a number of reasons why GA4 conversion tracking may differ from other dashboards such as UA or Shopify analytics. You can read more about them here: https://support.google.com/analytics/answer/13672281

It looks our support team did provide more context as to how GA4 tracking works and I am sorry if this is still causing frustration for you. We have noted your feedback and rest assured we do track this and share these insights with our product and development teams. Thank you again for the feedback.

August 3, 2023

Linking this app in Shopify is utterly impossible if your shopify admin email address does not match your google ads and google merchant center email addresses.

Google offers no useful support at all so don't count on any help from them. I have sent numerous emails to their support center and they just push me around in circles with no resolution in sight, after weeks of trying.

Stay away from this app if any of your email addresses (in shopify, google ads or google merchant center) is different from the others. Perhaps the app works but i will never know because there is no useful support at all.

We spend thousands of Euro with Google every month, but get no support in return. Very disappointed.

Whiteboard Shop UK
United Kingdom
About 2 years using the app
Google LLC replied August 4, 2023

Hello and thank you for taking the time to leave this feedback. I apologize for any frustrations you had linking your accounts. I wanted to provide a bit of context as to why we have this requirement around matching emails and why it is done to protect our merchants. The reason we require the admin emails in Merchant Center, Ads, Analytics to match when linking to Shopify is to prevent fraud and any unauthorized account takeovers.

I do see you have had multiple support cases with us and have asked our support leads to take a closer look at your most recent, open case to ensure it is handled properly and hopefully resolves your account linking issue. Thank you again for the review and feedback.

July 26, 2023

The Apps works well when you have only a few hundred products. When you have thousands of products the App is useless. The "Manage Products" link only loads 50 products by default. You have to scroll down to see the rest. As you do the page loading time gets exponentially longer. It has taken me over 2 hours to reach the end of my product list only to find that when I try to edit and save, the process hangs... often with "Server Error" message in a pop-up window. It is not a browser issue as I have tried several with the same result. Please fix to download complete product list when selecting "Manage Products".

Fact And Fiction
South Africa
About 1 year using the app
Google LLC replied July 27, 2023

Thank you for the feedback! We have noted your feedback around the bulk editor. That portion is actually owned by Shopify but we will be sure to pass on the feedback to the relevant product teams. Your experience is not one we hoped for and apologies for that. One workaround you may find useful in the meantime is using the export/import feature available on the Shopify Product page. More details can be found here: https://help.shopify.com/en/manual/products/import-export

If there is anything else we can do to help you, don't hesitate to contact us! https://support.google.com/merchants/contact/shopify_3p_support_app

July 26, 2023

Worked fine but now it doesn't track conversions and says my tag isn't connected when I've made no changes on the app. I've disconnected and reconnected, and it still doesn't tracking any conversions.

Exped UK
United Kingdom
About 2 months using the app
Google LLC replied July 27, 2023

Hello and thank you for the feedback! Sorry to hear you are having issues with conversion track on the Google & YouTube App. Assuming you are talking about the GA4 integration and are still having issues connecting your property and with tag/events insertion, please open a case with our support team here: https://support.google.com/merchants/contact/shopify_3p_support_app

Our support team should be able to get you squared away. Thanks again!