Elevar Conversion Tracking

Brad is the ultimate in customer support. I had some issues with my Adwords and Analytics accounts that I needed to clarify, and he QA'd everything I needed help with. I often work on ads and related issues in the evenings, and Brad would respond to questions immediately at all hours of the night (not something I ever expect from a company). Incredible service. The one time fee is the icing on the cake. My only initial hesitation with purchasing was that a one time fee often means no support (what's in it for them?). Not this time. And most importantly of all: my remarketing campaigns are actually working.

We have not had a good experience with using Elevar's platform. Their dashboard app looks beautiful at first, but after using it for a while it appears to not be intuitive.

The funnels feature setup is difficult to understand as it doesn't provide enough tooltips to understand what things like "matches regex" is and we discovered the funnels data was completely unreliable as the founder said the "Google Analytics API was having issues," yet we haven't received any updates on it being fixed, so the promised funnels feature is just inoperable.

They don't proactively seek out user feedback such surveys or anything to improve the customer experience. They have only been available through minimal email support and we've tried so hard to work with them on getting started for months now to the point where we've basically just given up and have experienced extreme buyer's remorse as a result.

This app seems to be meant for very experienced data analysts and not meant for the average small business owner who desires an intuitive platform for setting up funnels---so buyer beware!

I tried to contact them but they wrote a noreply email, the chat of the app is completely stuck.
I would like to solve an issue about the upcoming change of the Order Status Page Additional Scripts box as part of the move to Checkout Extensibility. But it's impossibile to contact them :(

Working with Elevar has noticeably improved our tracking setup,much more reliable and accurate now.

A big shoutout to Felipe Paduano, who was incredibly helpful throughout the process. He was always available, took the time to explain things clearly, and made the whole integration smoother for us. His support was genuinely appreciated.

Why Did Elevar Cost Us Millions?

One year ago, we decided to improve our conversion tracking on Facebook and Google Ads, so we switched to Elevar. To ensure everything would work flawlessly from the start, we even paid a few hundred dollars extra for their expert installation.

To our surprise, once the work was handed over, there was a 35% inaccuracy in tracking—even worse than before Elevar. Despite repeated assurances from Elevar that everything was fine, the issue persisted. Their approach to addressing the problem was superficial at best, and time kept slipping away. The result? Several months of essentially non-functional tracking, during which we spent a fortune on campaign costs while losing even more revenue due to the missing 35% of data and conversions. Running campaigns effectively with such inaccurate data was impossible.

When the situation became unbearable, we decided to leave Elevar and requested a refund for the installation and subscription fees. Instead of issuing a refund, they suddenly assigned someone more experienced to fix the tracking. It finally started working properly, but the financial losses caused by their negligence were irreparable. As compensation, they offered us a lifetime 50% discount on the subscription.

For a while, the tracking worked. Then we encountered a new issue—this time with tracking in Klaviyo. Shopify launched a server-side integration with Klaviyo, but Elevar failed to notify customers that this major change would affect them. A single email alert could have prevented the losses. As a result, our Klaviyo tracking stopped working, bringing all our flows to a halt. Once again, Elevar's response was evasive—they wouldn’t admit whether Shopify’s server-side integration conflicted with their own tracking. After weeks of back-and-forth communication, it was confirmed that it did. Their proposed solution? Duplicating our flows: one set running on Shopify’s tracking and the other on Elevar’s. This approach was labor-intensive and utterly pointless. More money wasted.

Adding insult to injury, during this ordeal, their support casually mentioned that we were on an outdated plan that wasn’t advantageous anymore. Following their advice, we switched to a new plan. Something felt off, so I reviewed their original pricing. It turned out the new plan wasn’t more advantageous at all—it was worse. When confronted, their support responded with the same arrogant attitude we had come to expect. So much for their apology with the 50% discount—it didn’t last long. This isn’t just about money; it’s about principles.

Now, five days before our biggest sales event—Black Week—we’re facing another disaster. For two months, Google had blocked all our custom retargeting audiences. After extensive investigation, we discovered that Elevar was at fault again. They had failed to meet Google Consent V2 requirements. For years, we had been using the Pandectes app for Google Consent without issues. However, Elevar implemented a half-baked consent solution without notifying us, negatively affecting the functionality of the Pandectes app. The result? We lost months of retargeting data and spent endless hours communicating with Google support to determine why our audiences were completely blocked.

By the way, these audiences won’t reactivate—we are starting completely from scratch. And imagine the impact of losing a 540-day audience window, especially before Black Week! A single email alert from Elevar could have prevented these losses. We’re talking about millions here.

So now, with just five days until Black Week, we have no retargeting audiences collected. Elevar’s response? Arrogant as ever. They’re demanding another $1,000 for an “expert installation” to fix the issue—despite knowing the extent of the damage they’ve caused. They’re fully aware we plan to leave them right after Black Week, but we don’t have time to implement a new tracking system before such a critical event.

In nearly two years of working with Elevar, the financial losses we’ve incurred are staggering. Even if they offered us a free subscription for a thousand years, it wouldn’t begin to cover the damage.

As the saying goes, what doesn’t kill you makes you stronger. Hopefully, someone can learn from our mistakes and avoid the unnecessary stress and financial loss we’ve endured with Elevar.

Have been testing it and can't recommend for now. Conversion tracking for Google Ads with server side performs a little worse than the standard google tracking.

Support is good and responsive (thanks to Jonah, who helped me out a lot with my questions). The Setup is pretty complex and will tke some time!

Will keep it running for a few more weeks and will update accordingly!
Thanks

UPDATE: After keeping the server side tracking running for 8 weeks, the server side tracking is far behind the normal conversion tracking! So defintely not the promised result and for the amount of work to set up and the price for 100 conversion (150 dollar/month) I cannot recommend and will switch back to normal conversion tracking which is free and performs way better. REALLY DISAPPOINTED!

ive installed it, and it was so hard. Really... you need to install a lot of code, and i mean a lot. You need to add code to shopify, GTM, and some other websites... at the end you get a bunch of code and you dont even know where you all add this codes... its a real mess and i would not recommend to use this app at all.

Great app for tracking and great team behind it too, thanks guys

This app is highly underappreciated. Elevar is more than a server-side conversion tracking optimization app. Elevar also provides support with GTM tags, installation of tracking pixels, and integrations of your Shopify store with Google Analytics event tracking. Their support and documentation are truly world class.

I've attended two of Elevar's conferences it is very evident by listening to the content of the presenters that Elevar rubs elbows with those on the cutting edge of ecommerce.

The founder of Elevar recruits only the best analysts and marketers in the world, so their depth of knowledge on conversion tracking and marketing are second to none.

If you want to take your ad marketing, analytics, and CRO to the next level while future proofing your website from increasing client browser restrictions, I highly recommend installing this app. It is a no-brainer and your marketing teams will thank you!

Amazing support and incredible improvement in our ad and email performance!