Littledata ‑ The Data Layer
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Reviews (147)
What merchants think
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
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Merchants say this app reliably fixes broken or incomplete tracking across GA/GA4 and major ad platforms, giving a near 100% match with Shopify orders and a single source of truth for attribution. They value server-side tracking, clean ecommerce events, bot filtering, and strong Recharge subscription reporting. Setup is described as straightforward and “out-of-the-box,” and support as fast, highly knowledgeable, and proactive in resolving tracking issues.
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Great product and team is a pleasure to work with. Hands-on during the migration process. Our data is more accurate and cleaner than ever
Thank you for reviewing our app.
We were equally happy to assist. We hope to continue to provide the same level of accuracy throughout your journey.
While we haven't had a chance to dive too deep into the data yet, we are using Little Data to get clean data from Shopify to GA4. That is business critical and since this is a major shortcoming with Shopify and I don't see many other solutions on the market providing this server side data stream functionality, Little Data is a blessing.
So far, their support has been tremendous. They are responsive, attentive, and seem to generally care about us as a customer. I would recommend them for any ecommerce business using Shopify that cares about having visibility into clean, actionable data, which should be every ecommerce business using Shopify.
Highly recommended. Resolved our GA4 tracking issues in hours, after we spent 2 months trying to explain and fix the issues with Google. Very impressed to date - with quick onboarding and setup, and customised reports provided at short notice. Overall very helpful and great support service.
We've been running with Littledata for about a year now. First on the pro plan, now enterprise. It has helped us with the reporting accuracy in GA but when you get to enterprise it gets really interesting with custom reports!
Update in 2025: 6 years later and we're still running on LittleData and we're still very satisfied with their services!
Don’t bother! Find something else!! The littledata app isn't tracking the events well. Some days it misses 100% of the events, some days it counts double. The biggest issue is that it is attributing the ads incorrectly. Sales generated by one ad is attributed to a totally different ad. The support is slow and useless. I'm seeking help with events on FB but they're tell me how to fix it in google analytics. Therefore this app should be removed before it starts ruining things better yet don’t install it!!!?
Hi there,
Thank you for sharing your feedback!
Our support team has been trying to get to the bottom of the issues that you reported and we'd really like to assist in getting everything set up.
Feel free to email us if you'd like to give our app another try, we can make sure you will get another 30-day trial.
Every piece of feedback helps us learn and get better.
Customer support is outstanding! They have helped us with installation, configuration and a lot of other questions regarding the app and data. /anna
Amazing onboarding experience. The team is incredibly helpful and genuinely supports you through every step of the process. Claudiu was especially fantastic!
Great customer service! Responsive, reliable and accurate.
Only good experiences with customer service. Works reliably and Littledata seem to be very much on top of changes in Google, etc.
Simple and effective, does what it needs to do. Support also great, responses are quick and helpfull
