TrueROAS ‑ AI Ad Attribution

If you're running ads, you need this - it's that simple. We were trying to scale and the attribution data just didn't add up when stacked up against our Shopify sales with Google and Meta both laying claim. There also seemed to be inaccuracies as to which ads were really converting and we knew that Meta was being fed incorrect data back from Shopify.

I'd looked at a few options for sort out tracking data but what I really liked about TrueRoas was the detailed reporting that it provides. It's not just sorted the tracking, it's given us complete visibility of the order journeys, both as a detailed audit but also as an overview.

If you want to scale your ads, I really would recommend TrueRoas. Don't assume that Meta is giving you the correct information - in my experience, it has always massively inflated its achievements!

Sure, you can save money by installing just a tracking app but if you're serious about scaling, the amount of reporting information this system provides is on a different level.

Oh and for Claude/ChatGPT fans out there, you can connect to the MCP for TrueRoas. It's brilliant as I can just pull a daily report that shows me exactly what our campaigns are doing.

Tried to contact them and join the set up call nobody showed up and i can't get a hold of the support via chat.

Positive note the pro plan is cheaper than getting the basic with the API.
Nice to see that the product costs and fees are calculated into the reports

Working with the team at TrueROAS has been great. They are attentive to our needs and have helped us get the most out of the platform. Definitely worth the cost. Other attribution tools are at least 3X the cost, often with bloated features that you won't use. TrueROAS is the perfect balance for ecom brands.