Reviews (223)

Overall rating
4.7
Counts per rating level
  • 96% of ratings are 5 stars
  • 0% of ratings are 4 stars
  • 2% of ratings are 3 stars
  • 0% of ratings are 2 stars
  • 2% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants say this app greatly improves product pages and UX by showing only relevant variant images, supporting multiple images per variant, and offering flexible swatch controls, including multi‑color and collection‑page swatches. They like the intuitive setup, clean interface, and reliable performance on both standard and custom themes. Many highlight strong business value, fair pricing with a usable free plan, and fast, hands‑on support that resolves theme conflicts and custom layout needs.

February 16, 2021

This app works great and does exactly what we need it to - makes the user experience very seamless. And it's super easy to use! The customer service is amazing - quick and super fast. Jake was able to help us resolve a product image scroll issue. Highly recommend!

My Cura Home
United States
2 months using the app
October 27, 2020

Excellent and immediate support with great communication and effort by the app developer. The app did have difficulty with our custom theme in maintaining identical image viewing and navigation, but handled the variant image assignment very well with little trouble or effort in learning.

Arca-Swiss USA
United States
4 days using the app
Edited November 6, 2021

This app is easy to work with and do what I want to make great looking product pages that adjust to the variant selected. Really nice with Dawn 2.0 where images are all shown in a grid down the side, so you can hide images that aren't relevant. I had an issue with the app and customer service was extremely quick to get back to me, and more than generous in their offered solution. Definitely reach out to them if you have any issues because customer service like theirs is really hard to find in this digital world and they clearly want to help!

Lil Monsters Bird Toys
United States
29 days using the app
June 17, 2020

This app is great, it works very well. My products have heaps of variants and it is time consuming to load images to each and every variant. This is for size and colours. You need to add images to all variants. I am not sure if I will continue with it for this reason only. I see there is an upgrade released that allows bulk editing, and though it is well worth it, for me it is just another cost ongoing cost. Thank you Jake for adding in my theme, you have done a wonderful job on this app.

Melanie Jayne
Australia
4 days using the app
December 14, 2022

Very fast response.
I had a great experience.
Especially thank to Jake.
Your rapid support helped me much.

Cornier
Japan
1 day using the app
April 21, 2022

Jake was super helpful figuring out a bug that I had on my store. Very happy with the support and the functionality of the app. I highly recommend this app!

The Foldie®
United States
8 days using the app
January 16, 2023

The plugin is great, the handling is intuitive and super easy. I was looking for exactly such a plugin to sell product variants better and to give customers the best shopping experience. The support is faster than light and extremely polite and competent. I would recommend this plugin anytime.

PP-Berlin
Germany
About 6 hours using the app
February 10, 2025

This is the best variant/ Swatch app I've tried. It doesn't overcomplicate things, the UI is easy to understand, and it's great value for what it does. The customer support is also very efficient, and I definitely recommend it!

The Cute Stop
United Kingdom
18 days using the app
September 30, 2021

This app is exactly what we needed and their customer service is superb! Thank you for being the BEST!

Viable Vegans
United States
25 days using the app
July 25, 2022

Amazing app and the support team was incredibly helpful! It does exactly what I need it to do. Thanks so much :)

Youmiia
Ireland
14 days using the app