Analyzify (GA4 & Ads Tracking)

Our store has greatly benefited from this amazing app, which provides incredible insights. The team behind it was exceptional in providing us with a smooth onboarding process and invaluable guidance. I highly recommend it to anyone seeking to enhance their store's operations.

original review: Recommended for the peace of mind, and 100% for the excellent support. This is a setup that all stores should consider implementing.

2024 Update: still five stars for this amazing team. They helped me with a tune up on our account and discovered some errors that they fixed with very prompt follow ups.

The analyzify team went beyond just installing G4 through tag manager. When I was trying to do it myself I realized that i needed to spend a lot time on figuring out what events, triggers and tags to install. If i were to do everything that analyzify did i would have had to spend days just learning how and what to do. The video that explains everything that they did and the suggestions given are the icing on the cake. Thank you!

Complex subject - but expert guidance through the entire process, including a deep knowledge base, and a very high quality responsive team. We started out overwhelmed and ended up feeling relieved and thankful to have worked with Analyzify.
Update 4/10/25 - We have utilized the support program and it helped us through a theme update we did - specifically conversion tracking changes. Extremely helpful and successful and responsive.

We recently implemented Analyzify on our Shopify store and couldn’t be more pleased with the results and the level of service provided by the Analyzify team. From start to finish, Fatoş and the team delivered exceptional support and ensured our data tracking setup was both accurate and optimized. Fatoş took care of everything, handling the entire setup and Google Cloud Server-Side Tracking. They managed all the connections between Google Ads, Shopify, and GA4, ensuring that our campaigns remained unaffected. Their support and dedication have truly made all the difference. Thank you to Fatoş and the entire Analyzify team for their hard work!

Avoid Analyzify at all costs for production stores - unresponsive and do not follow up on agreements.

We started our cooperation on November last year, agreed to have the first version within a few weeks, certainly before Christmas. We paid licensing fees for six stores, despite all stores being on the identical codebase and running on one GTM setup with a mapping table.

While they have some capable people, good luck getting any time with them. Customer support is non existent – unreachable and impossible to plan a call with. Basic requests go unanswered for weeks. We've tried to agree timelines for completion many times without any success.

By April, after five long months, we got a first beta version running on production. Each delay was met with excuses, and we stayed friendly and cooperative for too long.

The final straw: a critical production bug that fails to track our order name reference. Despite countless tickets and emails, we've received zero responses for over a month.
This is unacceptable for an acute production issue. Analyzify is a disaster - be warned

I've been using Analyzify for several years with the Lifetime plan, and until recently, my experience with the app and the support team had been excellent.
Recently, I decided to try the new "server-side tracking" upgrade plan offered to Lifetime customers. Unfortunately, the offering was extremely misleading. The upgrade, which costs a whopping $975, delivers incredibly limited value: for Google Ads, there is no server-side tracking provided at all, and for GA4, only the purchase event is sent via server-side — no other events are supported.
The price they're asking is frankly exorbitant compared to what's actually being offered. In the past, Analyzify was much more transparent and honest about their services, but this time their communication was deliberately ambiguous to push customers into purchasing.
There are much more complete alternatives available on the market today with a significantly better value proposition. Until Analyzify offers a complete server-side tracking solution at a reasonable cost (covering all events for all services, including Google Ads), there's absolutely no reason to spend so much money on such a limited service.
I appreciate that the Analyzify team acted professionally, acknowledged the lack of clarity, and provided a full refund. Analyzify remains a solid product for its core features, but I strongly advise Lifetime users to be cautious and carefully evaluate the server-side upgrade before purchasing. Transparency is essential when asking for such high prices, and in this regard, the company has definitely disappointed.

Application works very well, and the team is always very helpful to support.
Thanks

Support does not stop after integration. Analyzify supports, gives advice where asked and helps with every step along the way. It doesn't really matter if you're a beginner or a pro with this kind of support. They take care of everything. Highly recommend it to every Shopify user.

Our issue got resolved within a dedicated timeframe. There was very little back-and-forth during the upgrade.