Reviews (452)
What merchants think
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
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Merchants describe this as a powerful way to expand product catalogs without holding inventory, calling it a game changer for dropshipping and wholesale. They highlight easy onboarding of brands, automatic inventory sync, smooth order routing and payments, and fast US‑based fulfillment. Many like the discovery tools, strong margins, and ability to quickly add curated, high‑value products, reporting meaningful sales growth and simple scaling once set up.
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This app is bulky. Hard to use. I can't find products from businesses that I would like to sell. There are too many "pages" to go through to find what I am looking for. I just want to be able to find the products I want on my website and be able to negotiate margins with brands, especially if we are already working with them for a specific margin, I would like to let a brand know that.
Our primary concern with Shopify Collective is the lack of stability and fairness it creates for retailers. Vendors can remove a retailer instantly, without notice, which can immediately break live product pages, collections, and customer-facing experiences. This creates operational risk that no serious business can absorb. There should be a mandatory 48-hour removal period with a clear system notice stating that the vendor has chosen to discontinue the relationship, allowing retailers time to remove products cleanly and protect their storefront and customers.
Additionally, the margin structure on Collective is fundamentally misaligned with standard retail economics. Margins in the 10–20% range are not feasible. In traditional wholesale and dropship models, retailers operate at 30–50% margins, sometimes paired with a dropship or handling fee. Retailers are responsible for customer acquisition, marketing spend, customer service, chargebacks, returns, and brand reputation. Vendors benefit from reduced operational burden and expanded reach, yet Collective enables pricing structures that shift nearly all risk to the retailer.
Collective has undeniably made distribution easier for suppliers, but ease of operation should not come at the expense of retailer sustainability. Making fulfillment and exposure easier while simultaneously eroding retailer margins is not a viable or ethical long-term model. There should be enforced minimum margin standards (at least 30–50%) for vendors on Collective, or those vendors should not be eligible to participate.
Without protections around sudden removal and without realistic margin requirements, Collective disproportionately benefits suppliers while undermining the businesses that actually interact with and support the end customer.
We have a partnership with many companies and so far, so good. No issues.
The only complaint I have is that the return process is clunky. When a customer submits a return - it needs to go back to the brand (not our store). It doesn't require the brand to upload a return label immediately. Therefore I have customers contacting me for the label- and I sound awful telling them that I, as the store owner, can't upload it. Then they are left skeptical because the customer doesn't (and honestly shouldn't) have to know how we are working as a drop ship business through Collective. I think it should be set up to force a return label to be created on the spot. I have to reach out to the brand and bug them to upload the labels for my customers in most cases.
Thank you for the feedback! We understand the frustration. Note that as the retailer you can choose to accept returns and share returns labels yourself, and then send them back to the supplier. Merchants who go this route often choose to use a 3P returns app to assist, see documentation: https://help.shopify.com/en/manual/online-sales-channels/shopify-collective/retailers/policies/returns#app-returns-policies
We would also recommend confirming this change with your suppliers beforehand.
It would be great if you could figure out a way to let different currencies collaborate. Canada has a very limited amount of suppliers compared to other world regions and I feel like we are missing out extensively on great partnership potentials through such an easy way to collaborate.
Additionally, it would be nice if suppliers had to give a reason before removing you. I have had a couple just randomly delete and it really leaves you scrambling. In these instances I can't even pinpoint why it happened either and its good to be able to get feedback.
Love the app, it allows me to run the online store of my dreams. Could use some fixes to sorting products to import. Too many suppliers have 0 stock items listed and shifting through them is frustrating.
love it!
so far so good. The only thing I hate is not being able to pay my providers with a Credit Card. That makes the process really complicated in most cases
You will LOOSE money if you use this app in the United Kingdom!
Shopify calculates the discount from the VAT-inclusive price, and then ADDS an extra 20% VAT when you are billed.
Someone please explain to Shopify that in the UK, we use VAT-INCLUSIVE PRICING.
In response to feedback, we recently launched a fix to account for tax-inclusive pricing in Shopify Collective. When both you and your supplier use tax-inclusive pricing and your supplier collects tax, your margins as a retailer will be respected, as long as you reclaim your tax credit.
We’ve also updated the support article with the detailed calculations for your reference: https://help.shopify.com/en/manual/online-sales-channels/shopify-collective/retailers/taxes
We hope you'll consider Shopify Collective again given this update.
Shopify Collective has been a game-changer for our marketplace. It makes onboarding new brands effortless, keeps inventory perfectly in sync, and allows us to expand our American-made catalog with confidence. It’s streamlined, reliable, and essential for how we run our business.