IO: Infinite Product Options

IO: Infinite Product Options

Reviews (2,624)

Overall rating
4.7
Counts per rating level
  • 89% of ratings are 5 stars
  • 6% of ratings are 4 stars
  • 2% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 1% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants use this app to offer extensive product customization beyond Shopify’s limits, including conditional options, personalized text, and detailed measurements tied to specific products. They say it boosts sales through upsells and cleanly organized variant structures, while helping track inventory and SKUs for customized items. Many find it easy to set up and highly reliable, and frequently praise fast, professional support for theme and layout tweaks.

August 26, 2025

Consistent, useful app, but we *desperately* need it to be compatible with Buy It Now functionality. This needs to be addressed and a solution found with Shopify urgently.

ColieCo
Portugal
Over 2 years using the app
August 18, 2025

We've been using infinite options for years and after accidentally removing the app and breaking a whole collection of products, Abby was able to bring it back to life with all the previous customisations in just a few minutes! Absolute legend, thank you so much your support is amazing :)

Amberjack
New Zealand
Over 3 years using the app
August 16, 2025

it's fine. it works well. support is attentive, but can offer no fixes or solutions if you need tweaks or workarounds. i'm sure most of these unlimited variant option apps suffer from the same issues that make them more difficult to use... there is absolutely no reporting available for them - so if you need to see how many of a specific variant sold, you can't.

TSGS
United States
About 4 years using the app
July 21, 2025

We've been using this app for a few product customizations over the last few years and it's been working perfectly! We recently updated to a new theme and needed to change some CSS and load speeds, Daniel W. had me fixed up in under 1/2hr. Awesome!

KEYWAY
Canada
Almost 5 years using the app
July 9, 2025

The options and operating rules aren't clear, so it's a matter of trial and error. Often, the options don't appear in the frontend. In this case, the structure must be deleted and redone. I asked for a fix for a product that offers different sizes and different yarns for each size, and even after the third request, the problem persists. Maybe we don't understand each other? Frustrating.

BettaKnit
Italy
About 2 months using the app
June 24, 2025

I have used this app for a few years and I cannot do without it. I love the freedom of creating option sets for my unique products and yesterday the customer service was outstanding after I contacted them to help improve the style of how my products were presented and they did exactly that for me. I was so surprised rised and happy by their service. Excellent app especially for Shopify stores like mine when you are the only one to do everything.

Harris Wood Creative Studio
Australia
About 6 years using the app
June 24, 2025

We have used this app for many years now, to provide our customers with delivery options for our brick and mortar flower shop business. It has always worked amazingly, and was easy to implement. We recently ran into a couple hiccups when converting to a 2.0 Shopify theme, so we reached out to customer service. Rep Daniel was quick to resolve the issue with great communication along the way! Thank you for providing this great app!

Petals & Possibilities
United States
Over 6 years using the app
May 29, 2025

Very useful app with good, fast support.

I've found the app very useful for offering complex custom product builders where certain options are contingent on prior option selections. Also, when I wanted to customize my styling and was having trouble with CSS, Jordin S. provided very fast support and made it look just how I wanted.

Electric Violin Shop
United States
11 months using the app
May 14, 2025

Solved two specific issues we were having on the app.
Guided with simple implementation steps and enabled our team to self-implement the code/script changes. 2 important problems solved! Now our site option selections are even more bulletproof.

Perigee Direct
United States
About 5 years using the app
February 6, 2025

Don't make the same mistake I made going with this app over the countless others that are sooooo much better then this and less expensive. I made the costly mistake of trusting this app for my store and had countless option sets which took a long time to set up. 1st off, they lack the functionality to edit your order in the cart which literally every OTHER options app offers and they charge you extra if you want to allow customers to upload their files which is a basic functionality for other options apps. The biggest issue I have with this app is the lack of support and transparency. There was recent an update with shopify that made this app not function properly, but they decided to not tell their users. This ended up costing me $1000's of dollars in sales since customers couldn't even add to their cart, the only reason i knew was because i started to get customer complaints. When i reached out to them, they ended up saying that it was due to shopify making an update and that they weren't able to do anything about it. I reached out to shopify, and they did confirm that they performed an update to their api's which is common but that all apps are made aware of any type of updates weeks or months in advance so they can properly update their apps to not have any issues. The fact that infinite options has as many downloads as they have you would expect them to at least tell you that they will not be able to function the way they were, but no they decided to omit that information and just wait until users noticed. Their support team is literally a joke, if you're reading this go check out all the other options like hulk, globo, avis, and various others that are less expensive but offer wayyyy better functionality, the difference is not even close. I wish i would have never installed this app and saved myself the countless hours of having to migrate to a different app, let alone the thousands of dollars that this app ended costing me by not working as it should've. I hope that my post helps at least 1 person not make the same mistake that i made and chooses to offer their product options with an actual reliable app.

Fc Sports
United States
Almost 7 years using the app