Reviews (5,538)

Overall rating
4.5
Counts per rating level
  • 75% of ratings are 5 stars
  • 9% of ratings are 4 stars
  • 3% of ratings are 3 stars
  • 2% of ratings are 2 stars
  • 12% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants say this app is highly useful for launching and growing stores. It’s described as easy to install, with quick, reliable syncing to Google Merchant Center, Ads, Analytics, and YouTube—even for large catalogs. Many highlight time saved on feed management and ad setup, better visibility and organic traffic, and clearer performance tracking. Some report strong results when pairing it with Google AI and Shopify Sidekick.

July 12, 2026

duidelijk en makkelijk in gebruik, absoluut fijn

Henk The Tank
Netherlands
Almost 2 years using the app
July 12, 2026

Merci

Qonika
United States
2 months using the app
January 27, 2026

an absolute nightmare, I spent over a week trying fixing issues for all the products and variations, while every thing looks up to date and detailed on Shopify like prices, age, gender, shipping details and colors yet you get all these errors on the Merchant page and that will result in getting your account suspended.
the support is not that helpful either, they just gave links to visit and not clear what do i need to do to fix all the errors. i believe it is a problem of sync.

am reaching the point of stop using it and stop trying to connect my store.

Moebeer
United Kingdom
About 1 month using the app
Google LLC replied February 9, 2026

Hi! I don't see you having completed onboarding of the app yet, so the product sync isn't even running right now. When I look back in history when you first installed, I do see a TON of products loaded, pending review, then approved for display. There were a few that were limited due to price mismatches or shipping, but this was a tiny subset, and most were just awaiting a new recrawl and not disapproved. I also didn't see any support cases - we have specialized agents trained in the product sync that can help so you don't have to spend hours figuring it out yourself!

The most recent support case was regarding the account suspension warning, not product sync, which is why they sent the links on that flow to request a re-review of your account. If you turn the product sync back on, let some products come through, (and make sure you set your markets to only ones you sell to to limit offer overload, currency mismatches, and shipping region errors, which is what I assume was the case the first time around), then you can contact us to help you through it pretty quickly.

April 18, 2026

Easy to set up, connects my products to Google smoothly. Helpful for visibility and traffic.

Infinity Store
United Arab Emirates
2 days using the app
May 23, 2026

I can only rate 2 stars so far. I just started using populated store but no sales have happened so not sure of the advantage yet or if there will be one.

Timber & Trail Supply Co.
Canada
14 days using the app
April 25, 2026

Väldigt bra synkronisering med GMC. Enkel UX att förstå sig på.
Däremot är inte översättningen från engelska till svenska helt korrekt, vilket hade varit bra att ha.

Bra app annars, perfekt att den finns i Shopify App Store!

Kraft&Kontroll
Sweden
4 months using the app
May 22, 2026

Easy to use and works well!

Kivo Light Therapy
Canada
About 2 years using the app
January 13, 2026

Products are in Merchant Center but shows "0 products" in the Shopify app sales channel. Products then randomly drop out of Merchant Center into the void, not showing up in "Needs Attention" and with no history of what products are gone or what happened. The AI chatbot pretends to be helpful, knows nothing and displays over the buttons it tells you to push. I'll just count Merchant Center out of my business plan because this is literally the worst-engineered app I have ever had the displeasure of needing to use.

Scaffolded Math Shop
United States
Over 1 year using the app
Google LLC replied January 15, 2026

Thank you for reaching out and sharing your feedback regarding the issues you are experiencing with the Shopify app sales channel and Merchant Center. We apologize for the frustration caused by the syncing discrepancies and the lack of visibility into your product history.

To ensure this is investigated thoroughly, please submit a support case with our dedicated team at: https://support.google.com/merchants/contact/shopify_3p_support_app.

When opening your case, please provide specific product IDs and variant IDs related to the products showing as "0 products" or those that have dropped out of Merchant Center. This information will help us assist you further in resolving these technical concerns.

We look forward to supporting you ~ The Google Support Team

January 1, 2026

The Google & YouTube app for Shopify works well for basic setup, but there is a major limitation with enhanced conversions and Google Ads tracking.

The conversion value sent to Google Ads includes only the product subtotal and does not include shipping and tax. Because of this, the actual order value is underreported, which results in a lower ROAS in Google Ads, especially for stores with higher shipping or tax amounts.

There is currently no clear option in the app to switch conversion value from subtotal to total order value. This creates confusion for advertisers who rely on accurate revenue tracking and ROAS optimization.

The app is good for beginners, but advanced advertisers will need GA4 or GTM workarounds to track the real total purchase value.

It would be great if Google adds an option to include shipping + tax in conversion value or clearly documents this limitation inside the app.

Pixies Gardens
United States
Over 6 years using the app
May 21, 2026

nice

Yris Creations & Gifts
Netherlands
2 days using the app